2020

Hooley, Graham, Piercy, Nigel F., Nicoulaud, Brigitte , Rudd, John M. and Lee, Nick (2020) Marketing strategy and competitive positioning. Pearson Education Limited. ISBN 9781292276540

2013

Piercy, Nigel F. and Strong, Carolyn (2013) Editorial. Journal of Strategic Marketing, Volume 21 (Number 2). pp. 99-100. doi:10.1080/0965254X.2013.785796

Kotler, Philip and Armstrong, Gary and Harris, Lloyd C. and Piercy, Nigel F., eds. (2013) Principles of marketing. Harlow, England : Pearson. ISBN 9780273742975

2012

Lages, C. R. and Piercy, Nigel F. (2012) Key drivers of frontline employee generation of ideas for customer service improvement. Journal of Service Research, Vol.15 (No.2). pp. 215-230. doi:10.1177/1094670511436005

Piercy, Nigel F. and Strong, Carolyn (2012) Editorial. Journal of Strategic Marketing, Vol.20 (No.5). pp. 379-380. doi:10.1080/0965254X.2012.722787

Hooley, G., Piercy, Nigel F. and Nicoulaud, B. (2012) Marketing strategy and competitive positioning. London: Prentice Hall/Financial Times. ISBN 9780273740933

Lane, Nikala, Cravens, David W. and Piercy, Nigel F. (2012) Sales manager behavior-based control and salesperson performance : the effects of manager control competencies and organizational citizenship behavior. Journal of Marketing Theory and Practice, Vol.20 (No.1). pp. 7-22. doi:10.2753/MTP1069-6679200101

2011

Piercy, Nigel F., Low, George S. and Cravens, David W. (2011) Country differences concerning sales organization and salesperson antecedents of sales unit effectiveness. Journal of World Business, Vol.46 (No.1). pp. 104-115. doi:10.1016/j.jwb.2010.05.022

Piercy, Nigel F. and Strong, Carolyn (2011) Editorial. Journal of Strategic Marketing, Vol.19 (No.4). pp. 311-312. doi:10.1080/0965254X.2011.606183

Piercy, Nigel and Le Meunier-FitzHugh, Kenneth (2011) Exploring the relationship between market orientation and sales and marketing collaboration. Journal of Personal Selling and Sales Management, Vol.31 (No.3). pp. 287-296. doi:10.2753/PSS0885-3134310306

Le Meunier-FitzHugh, Kenneth, Massey, Graham R. and Piercy, Nigel F. (2011) The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing. Industrial Marketing Management, Vol.40 (No.7). pp. 1161-1171. doi:10.1016/j.indmarman.2010.12.002

2010

Piercy, Nigel F., Cravens, David W. and Lane, Nikala (2010) Peek-a-boo : finding and connecting with your customers. Marketing Management, Vol.19 (No.2). pp. 18-24.

2009

Piercy, Nigel F. (2009) Strategic relationships between boundary-spanning functions : Aligning customer relationship management with supplier relationship management. Industrial Marketing Management, Vol.38 (No.8 Sp. Iss. SI). pp. 857-864. doi:10.1016/j.indmarman.2009.03.015

Piercy, Nigel F., Cravens, David W. and Lane, Nikala (2009) Sales management control level and competencies: antecedents and consequences. Industrial Marketing Management, Vol.38 (No.4). pp. 459-467. doi:10.1016/j.indmarman.2008.03.002

Cravens, David W., Piercy, Nigel F. and Baldauf, Artur (2009) Management framework guiding strategic thinking in rapidly changing markets. Journal of Marketing Management, Vol.25 (No.1-2). pp. 31-49. doi:10.1362/026725709X410025

2008

Hooley, G., Piercy, Nigel F., Saunders, J. and Nicoulaud, B. (2008) Marketing strategy and competitive positioning. New Delhi, India: Dorling Kindersley (India) Pvt. Ltd. ISBN 9788131727997

Hooley, G., Piercy, Nigel F. and Nicoulaud, B. (2008) Marketing strategy and competitive positioning. Harlow; United States: Prentice Hall/Financial Times. ISBN 9780273706977

Piercy, Nigel F. and Lane, Nikala (2008) The strategic sales organization – is sales the new marketing? Marketing Review St. Gallen (No.3). pp. 6-10.

2007

Piercy, Nigel F. and Lane, Nikala (2007) Ethical and moral dilemmas associated with strategic relationships between business-to-business buyers and sellers. Journal of Business Ethics, Vol.72 (No.1). pp. 87-102. doi:10.1007/s10551-006-9158-6

2006

Cravens, David W., Piercy, Nigel F. and Low, George S. (2006) Globalization of the sales organization : management control and its consequences. Organizational Dynamics, Volume 35 (Number 3). pp. 291-303. doi:10.1016/j.orgdyn.2006.05.005