The Library
Browse by Warwick Author
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Number of items: 11.
McCabe, James, Stern, Philip, 1954- and Dacko, Scott G.. (2013) Purposeful empiricism : how stochastic modeling informs industrial marketing research. Industrial Marketing Management . ISSN 0019-8501 (In Press)
Dacko, Scott. (2012) Time-of-day services marketing. Journal of Services Marketing, 26 (5). pp. 375-388. ISSN 0887-6045
McCabe, James, Stern, Philip and Dacko, Scott. (2012) The power of before and after : how the Dirichlet can analyze the sales impact of a promotional activity. Journal of Advertising Research, 52 (2). pp. 214-224. ISSN 1740-1909
Dacko, Scott, Liu, Ben and Simoes, C. (2011) Managing Customer Lateness in Service Setting. In: 19th Annual Frontiers in Service Conference , Karlstad, Sweden , June 10 – 13, 2011 (Unpublished)
Dacko, Scott and Gad, M. (2011) Timing of sponsorship sales. In: Dodds, M. and Swayne, L.E., (eds.) Encyclopedia of Sports Management and Marketing. USA: Sage Publications Ltd.. ISBN 978-14-129-7382-3
Dacko, Scott and Gad, M. (2011) Timing of sports competitive events. In: Dodds, M. and Swayne, L.E., (eds.) Encyclopedia of Sports Management and Marketing. USA: Sage Publications Ltd.. ISBN 978-14-129-7382-3
Dacko, Scott (2009) Late mover. In: Wankel, Charles, (ed.) Encyclopedia of business in today's world. Los Angeles: Sage Publications Ltd.. ISBN 978-14-129-6427-2
Dacko, Scott (2009) Media and direct marketing. In: Wankel, Charles, (ed.) Encyclopedia of business in today's world. Los Angeles: Sage Publications Ltd.. ISBN 978-14-129-6427-2
Dacko, Scott (2008) The advanced dictionary of marketing : putting theory to use. Oxford ; New York : Oxford University Press. ISBN 9780199285990
Dacko, Scott, Liu, Ben S., Sudharshan, D. and Furrer, Olivier. (2008) Dynamic capabilities to match multiple product generations and market rhythm. European Journal of Innovation Management, Vol.11 (No.4). pp. 441-471. ISSN 1460-1060
Wang, Qing, Dacko, Scott G. and Gad, Marwa (2008) Factors influencing consumers' evaluation and adoption intention of really-new products or services: prior knowledge, innovativeness and timing of product evaluation. In: 35th Annual Conference of the Association-for-Consumer-Research, Memphis, TN, Oct 25-28, 2007. Published in: Advances in Consumer Research, Vol.35 pp. 416-422.
This list was generated on Thu May 23 16:03:45 2013 BST.

