Lane, Nikala, Cravens, David W. and Piercy, Nigel F.. (2012) Sales manager behavior-based control and salesperson performance : the effects of manager control competencies and organizational citizenship behavior. Journal of Marketing Theory and Practice, Vol.20 (No.1). pp. 7-22. ISSN 1069-6679

Piercy, Nigel F. and Lane, Nikala (2011) The Evolution of the Strategic Sales Organization. In: Cravens, David W. and Le Meunier-FitzHugh, Ken and Piercy, Nigel F., (eds.) The Oxford Handbook of Strategic Sales and Sales Management. Oxford: Oxford University Press, pp. 19-51. ISBN 978-0-19-956945-8

Lane, Nikala and Le Meunier-FitzHugh, Ken (2010) Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations. In: Strategic Sales and Strategic Marketing. London, UK: Routledge. ISBN 978-0-415-61451-1

Piercy, Nigel F., Cravens, David W and Lane, Nikala. (2010) Marketing out of the recession: recovery is coming, but things will never be the same again. Marketing Review, Vol.10 (No.1). pp. 3-23. ISSN 1469-347X

Piercy, Nigel F., Cravens, David W. and Lane, Nikala. (2010) Peek-a-boo : finding and connecting with your customers. Marketing Management, Vol.19 (No.2). pp. 18-24. ISSN 1061-3846

Lane, Nikala (2010) Searching for strategy in sales. In: Strategic Sales and Strategic Marketing. London, UK: Routledge. ISBN 978-0-415-61451-1

Lane, Nikala, ed. (2010) Strategic sales and strategic marketing. London: Routledge. ISBN 9780415614511

Lane, Nikala and Piercy, Nigel F. (2010) Strategizing the sales organization. In: Strategic Sales and Strategic Marketing. London, UK: Routledge. ISBN 978-0-415-61451-1

Piercy, Nigel F., Cravens, David W. and Lane, Nikala. (2010) Thinking strategically about pricing decisions. Journal of Business Strategy, Vol.31 (No.5). pp. 38-48. ISSN 0275-6668

Piercy, Nigel F., Cravens, David W. and Lane, Nikala. (2009) Sales management control level and competencies: antecedents and consequences. Industrial Marketing Management, Vol.38 (No.4). pp. 459-467. ISSN 0019-8501

Le Meunier-FitzHugh, Kenneth and Lane, Nikala (2009) Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations. In: American Marketing Association Winter Educators' Conference 2008, Austin TX, 15-18 Feb 2008. Published in: Journal of Strategic Marketing, Vol.17 (No.3-4). pp. 291-306.

Piercy, Nigel F. and Lane, Nikala. (2009) Corporate social responsibility: impacts on strategic marketing and customer value. Marketing Review, Vol.9 (No.4). pp. 335-360. ISSN 1469-347X

Lane, Nikala. (2009) Searching for strategy in sales. Journal of Strategic Marketing, Vol.17 (No.3-4). pp. 191-197. ISSN 0965-254X

Lane, Nikala. (2009) Special issue: strategic sales and strategic marketing. Journal of Strategic Marketing, Vol.17 (No.3-4). pp. 189-190. ISSN 0965-254X

Piercy, Nigel F. and Lane, Nikala (2009) Strategic customer management : strategizing the sales organization. Oxford: Oxford University Press. ISBN 9780199544509

Lane, Nikala and Piercy, Nigel F.. (2009) Strategizing the sales organization. Journal of Strategic Marketing, Vol.17 (No.3-4). pp. 307-322. ISSN 0965-254X

Piercy, Nigel F. and Lane, Nikala. (2008) The strategic sales organization – is sales the new marketing? Marketing Review St. Gallen (No.3). pp. 6-10. ISSN 1865-6544

Piercy, Nigel F. and Lane, Nikala. (2007) Ethical and moral dilemmas associated with strategic relationships between business-to-business buyers and sellers. Journal of Business Ethics, Vol.72 (No.1). pp. 87-102. ISSN 0167-4544

Piercy, Nigel F. and Lane, Nikala. Corporate Social Responsibility initiatives and strategic marketing imperatives. Social Business, Vol.1 (No.4). pp. 325-345. ISSN 2044-4087