Wei, Jiang, Sun, Cong, Wang, Qing and Pan, Qiuyue (2020) The critical role of the institution‐led market in the technological catch‐up of emerging market enterprises : evidence from Chinese enterprises. R&D Management . doi:10.1111/radm.12399 (In Press)

Wang, Qing and Narain, Naina (2017) Consumer behavior in subpopulations. In: UNSPECIFIED pp. 459-473. ISBN 9783319505305.

Wang, Qing and Shukla, Paurav (2013) Linking sources of consumer confusion to decision satisfaction : the role of choice goals. Psychology & Marketing, 30 (4). pp. 295-304. doi:10.1002/mar.20606

Yang, Yan, Wang, Qing, Zhu, Hengyuan and Wu, Guisheng (2012) What are the effective strategic orientations for new product success under different environments? An empirical study of Chinese businesses. Journal of Product Innovation Management, Vol.29 (No.2). pp. 166-179. doi:10.1111/j.1540-5885.2011.00900.x

Wang, Qing, Alexander, A. and Lynch, John G. (2010) After the box has been opened: goal orientation as the driver of new product usage and the moderating effects of product knowledge and perceived newness. Advances in Consumer Research, Vol.37 .

Mutum, Dilip S. and Wang, Qing (2010) Consumer Generated Advertising in Blogs. In: Eastin, M.S. and Daugherty, T. and Burns, N., (eds.) Handbook of Research on Digital Media and Advertising. Hershey, PA: IGI Global, pp. 248-261. ISBN 978-1-6056-6792-8

Wang, Qing, Collinson, Simon and Wu, Xiaobo (2010) Editorial — The rise of Chinese technology-based firms: new institutional and market contexts for innovation. International Journal of Innovation Management, Vol.14 (No.1). v-x. doi:10.1142/S1363919610002581

Wang, Qing (2010) Understanding consumer responses to innovations. In: Tidd, J., (ed.) Gaining momentum: managing the diffusion of innovations. Technology Management , Vol.15 (Chapter 6). London, UK: Imperial College Press, pp. 195-214. ISBN 978-1-84816-354-6

Zhu, Hengyuan, Wang, Qing, Yan, Ligang and Wu, Guisheng (2009) Are consumers what they consume? - Linking lifestyle segmentation to product attributes : an exploratory study of the Chinese mobile phone market. Journal of Marketing Management, 25 (3-4). pp. 295-314. doi:10.1362/026725709X429764

Zhu, Hengyuan, Wang, Qing, Yan, Ligang and Wu, Guisheng (2009) Are consumers what they consume? - Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market. Journal of Marketing Management, Vol.25 (No.3-4). pp. 295-314. doi:10.1362/026725709X429764

Liu, Martin Jen-Yuan and Wang, Qing (2009) Double standard or sensible positioning: what factors influence consumers authenticity evaluation of off-shore manufactured brands? In: Association for Consumer Research Asia-Pacific Conference, Hyderabad, India., Jan 2-4th, 2009. Published in: Asia-Pacific Advances in Consumer Research, Vol.8 pp. 44-46.

Alexander, David L., Lynch, John G., Jr. and Wang, Qing (2008) As time goes by : do cold feet follow warm intentions for really new versus incrementally new products? Journal of Marketing Research, Vol.45 (No.3). pp. 307-319. doi:10.1509/jmkr.45.3.307

Wang, Qing, Dacko, Scott G. and Gad, Marwa (2008) Factors influencing consumers' evaluation and adoption intention of really-new products or services : prior knowledge, innovativeness and timing of product evaluation. In: 35th Annual Conference of the Association-for-Consumer-Research, Memphis, TN, Oct 25-28, 2007. Published in: Advances in Consumer Research, Vol.35 pp. 416-422. ISBN 978-0-915552-61-0. ISSN 0098-9258.

Wang, Qing, Dacko, Scott G. and Gad, Marwa (2008) Factors influencing consumers’ evaluation and adoption intention of really-new products or services : prior knowledge, innovativeness and timing of product evaluation. In: ACR Conference Proceedings. Published in: NA - Advances in Consumer Research, 35 pp. 416-422.

von Tunzelmann, Nick and Wang, Qing (2007) Capabilities and production theory. Structural Change and Economic Dynamics, 18 (2). pp. 192-211. doi:10.1016/j.strueco.2006.11.002

Liu, Jen-Yuan Martin and Wang, Qing (2007) Mental visual imagery, authenticity and consumers' attitude formation towards licensed brands. In: 34th Annual Conference of the Association-for-Consumer-Research, Orlando, Florida, 28 Sep - 1 Oct 2006. Published in: Advances in Consumer Research, Volume 34 pp. 396-398. ISSN 0098-9258.

Liu, Jen-Yuan Martin and Wang, Qing (2007) Mental visual imagery, authenticity and consumers' attitude formation towards licensed brands. In: ACR Conference Proceedings. Published in: NA - Advances in Consumer Research, 34 pp. 377-380.

Peng, Leong Yow and Wang, Qing (2006) Impact of relationship marketing tactics (RMTs) on switchers and stayers in a competitive service industry. Journal of Marketing Management, 22 (1-2). pp. 25-59. doi:10.1362/026725706776022263

Alexander, David L., Lynch, Jr., John G. and Wang, Qing (2006) Temporal instability in consumers’ acquisition intentions for really new products. In: ACR Conference Proceedings, Sydney, Australia. Published in: AP - Asia-Pacific Advances in Consumer Research, 7 pp. 292-293.

Wang, Qing and Montaguti, Elisa (2002) The R&D‐marketing interface and new product entry strategy. Marketing Intelligence & Planning, 20 (2). pp. 82-85. doi:10.1108/02634500210418491

Wang, Qing and von Tunzelmann, N. (2000) Complexity and the functions of the firm : breadth and depth. Research Policy, 29 (7-8). pp. 805-818. doi:10.1016/S0048-7333(00)00106-2

Wang, Qing (1997) R&D/Marketing Interface in a Firm's Capability-Building Process : Evidence from Pharmaceutical Firms. International Journal of Innovation Management, 01 (01). pp. 23-52. doi:10.1142/S1363919697000036

Wang, Qing (1996) The exploitation of a multidisciplinary approach in studying the R&D/marketing interface with some empirical evidence. International Journal of Technology Management, 11 (3-4). pp. 369-379. doi:10.1504/IJTM.1996.025439