Number of items: 1.
Jiao yu bu ren wen she hui ke xue zhong dian yan jiu ji di (China) [Key Research Institute of Humanities and Social Sciences in Universities (China)]
Yang, Yan, Wang, Qing, Zhu, Hengyuan and Wu, Guisheng
(2012)
What are the effective strategic orientations for new product success under different environments? An empirical study of Chinese businesses.
Journal of Product Innovation Management, Vol.29
(No.2).
pp. 166-179.
doi:10.1111/j.1540-5885.2011.00900.x
ISSN 07376782.
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