Wang, Qing and Shukla, Paurav. (2013) Linking sources of consumer confusion to decision satisfaction : the role of choice goals. Psychology & Marketing, 30 (4). pp. 295-304. ISSN 0742-6046

Yang, Yan, Wang, Qing, Zhu, Hengyuan and Wu, Guisheng. (2012) What are the effective strategic orientations for new product success under different environments? An empirical study of Chinese businesses. Journal of Product Innovation Management, Vol.29 (No.2). pp. 166-179. ISSN 07376782

Wang, Qing, Alexander, A. and Lynch, John G.. (2010) After the box has been opened: goal orientation as the driver of new product usage and the moderating effects of product knowledge and perceived newness. Advances in Consumer Research, Vol.37 . ISSN 0098-9258

Mutum, Dilip S. and Wang, Qing (2010) Consumer Generated Advertising in Blogs. In: Eastin, M.S. and Daugherty, T. and Burns, N., (eds.) Handbook of Research on Digital Media and Advertising. Hershey, PA: IGI Global, pp. 248-261. ISBN 978-1-6056-6792-8

Wang, Qing, Collinson, Simon and Wu, Xiaobo. (2010) Editorial — The rise of Chinese technology-based firms: new institutional and market contexts for innovation. International Journal of Innovation Management, Vol.14 (No.1). v-x. ISSN 1363-9196

Wang, Qing (2010) Understanding consumer responses to innovations. In: Tidd, J., (ed.) Gaining momentum: managing the diffusion of innovations. Technology Management , Vol.15 (Chapter 6). London, UK: Imperial College Press, pp. 195-214. ISBN 978-1-84816-354-6

Zhu, Hengyuan, Wang, Qing, Yan, Ligang and Wu, Guisheng. (2009) Are consumers what they consume? - Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market. Journal of Marketing Management, Vol.25 (No.3-4). pp. 295-314. ISSN 0267-257X

Liu, Martin Jen-Yuan and Wang, Qing (2009) Double standard or sensible positioning: what factors influence consumers authenticity evaluation of off-shore manufactured brands? In: Association for Consumer Research Asia-Pacific Conference, Hyderabad, India., Jan 2-4th, 2009. Published in: Asia-Pacific Advances in Consumer Research, Vol.8 pp. 44-46.

Alexander, David L., Lynch, John G., Jr. and Wang, Qing. (2008) As time goes by : do cold feet follow warm intentions for really new versus incrementally new products? Journal of Marketing Research, Vol.45 (No.3). pp. 307-319. ISSN 0022-2437

Wang, Qing, Dacko, Scott G. and Gad, Marwa (2008) Factors influencing consumers' evaluation and adoption intention of really-new products or services: prior knowledge, innovativeness and timing of product evaluation. In: 35th Annual Conference of the Association-for-Consumer-Research, Memphis, TN, Oct 25-28, 2007. Published in: Advances in Consumer Research, Vol.35 pp. 416-422.