The Library
Browse by Warwick Author
Up a level |
Number of items: 25.
Journal Article
Xiong, Ailun , Xia, Senmao, Wang, Qing, Lockyer, Joan , Cao, Dongmei, Westlund, Hans and Li, Hongyi (2022) Queen bees : how is female managersβ happiness determined? Frontiers in Psychology, 13 . 741576. doi:10.3389/fpsyg.2022.741576 ISSN 1664-1078.
Wei, Jiang, Sun, Cong, Wang, Qing and Pan, Qiuyue (2020) The critical role of the institutionβled market in the technological catchβup of emerging market enterprises : evidence from Chinese enterprises. R&D Management, 50 (4). pp. 478-493. doi:10.1111/radm.12399 ISSN 1467-9310.
Wang, Qing and Shukla, Paurav (2013) Linking sources of consumer confusion to decision satisfaction : the role of choice goals. Psychology & Marketing, 30 (4). pp. 295-304. doi:10.1002/mar.20606 ISSN 0742-6046.
Yang, Yan, Wang, Qing, Zhu, Hengyuan and Wu, Guisheng (2012) What are the effective strategic orientations for new product success under different environments? An empirical study of Chinese businesses. Journal of Product Innovation Management, Vol.29 (No.2). pp. 166-179. doi:10.1111/j.1540-5885.2011.00900.x ISSN 07376782.
Wang, Qing, Alexander, A. and Lynch, John G. (2010) After the box has been opened: goal orientation as the driver of new product usage and the moderating effects of product knowledge and perceived newness. Advances in Consumer Research, Vol.37 . ISSN 0098-9258.
Wang, Qing, Collinson, Simon and Wu, Xiaobo (2010) Editorial β The rise of Chinese technology-based firms: new institutional and market contexts for innovation. International Journal of Innovation Management, Vol.14 (No.1). v-x. doi:10.1142/S1363919610002581 ISSN 1363-9196.
Zhu, Hengyuan, Wang, Qing, Yan, Ligang and Wu, Guisheng (2009) Are consumers what they consume? - Linking lifestyle segmentation to product attributes : an exploratory study of the Chinese mobile phone market. Journal of Marketing Management, 25 (3-4). pp. 295-314. doi:10.1362/026725709X429764 ISSN 0267-257X.
Zhu, Hengyuan, Wang, Qing, Yan, Ligang and Wu, Guisheng (2009) Are consumers what they consume? - Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market. Journal of Marketing Management, Vol.25 (No.3-4). pp. 295-314. doi:10.1362/026725709X429764 ISSN 0267-257X.
Alexander, David L., Lynch, John G., Jr. and Wang, Qing (2008) As time goes by : do cold feet follow warm intentions for really new versus incrementally new products? Journal of Marketing Research, Vol.45 (No.3). pp. 307-319. doi:10.1509/jmkr.45.3.307 ISSN 0022-2437.
von Tunzelmann, Nick and Wang, Qing (2007) Capabilities and production theory. Structural Change and Economic Dynamics, 18 (2). pp. 192-211. doi:10.1016/j.strueco.2006.11.002 ISSN 0954-349X.
Peng, Leong Yow and Wang, Qing (2006) Impact of relationship marketing tactics (RMTs) on switchers and stayers in a competitive service industry. Journal of Marketing Management, 22 (1-2). pp. 25-59. doi:10.1362/026725706776022263 ISSN 0267-257X.
Wang, Qing and Montaguti, Elisa (2002) The R&Dβmarketing interface and new product entry strategy. Marketing Intelligence & Planning, 20 (2). pp. 82-85. doi:10.1108/02634500210418491 ISSN 0263-4503.
Wang, Qing and von Tunzelmann, N. (2000) Complexity and the functions of the firm : breadth and depth. Research Policy, 29 (7-8). pp. 805-818. doi:10.1016/S0048-7333(00)00106-2 ISSN 0048-7333.
Wang, Qing (1997) R&D/Marketing Interface in a Firm's Capability-Building Process : Evidence from Pharmaceutical Firms. International Journal of Innovation Management, 01 (01). pp. 23-52. doi:10.1142/S1363919697000036 ISSN 1363-9196.
Wang, Qing (1996) The exploitation of a multidisciplinary approach in studying the R&D/marketing interface with some empirical evidence. International Journal of Technology Management, 11 (3-4). pp. 369-379. doi:10.1504/IJTM.1996.025439 ISSN 0267-5730.
Book Item
Wang, Qing (2022) Luxury in China. In: DonzΓ©, Pierre-Yves and Pouillard, VΓ©ronique and Roberts, Joanne, (eds.) The Oxford Handbook of Luxury Business. Oxford Handbooks . New York, NY: Oxford University Press, pp. 461-482. ISBN 9780190932220
Mutum, Dilip S. and Wang, Qing (2010) Consumer Generated Advertising in Blogs. In: Eastin, M.S. and Daugherty, T. and Burns, N., (eds.) Handbook of Research on Digital Media and Advertising. Hershey, PA: IGI Global, pp. 248-261. ISBN 978-1-6056-6792-8
Wang, Qing (2010) Understanding consumer responses to innovations. In: Tidd, J., (ed.) Gaining momentum: managing the diffusion of innovations. Technology Management , Vol.15 (Chapter 6). London, UK: Imperial College Press, pp. 195-214. ISBN 978-1-84816-354-6
Conference Item
Wang, Qing and Narain, Naina (2017) Consumer behavior in subpopulations. In: UNSPECIFIED pp. 459-473. ISBN 9783319505305.
Liu, Martin Jen-Yuan and Wang, Qing (2009) Double standard or sensible positioning: what factors influence consumers authenticity evaluation of off-shore manufactured brands? In: Association for Consumer Research Asia-Pacific Conference, Hyderabad, India., Jan 2-4th, 2009. Published in: Asia-Pacific Advances in Consumer Research, Vol.8 pp. 44-46.
Wang, Qing, Dacko, Scott G. and Gad, Marwa (2008) Factors influencing consumers' evaluation and adoption intention of really-new products or services : prior knowledge, innovativeness and timing of product evaluation. In: 35th Annual Conference of the Association-for-Consumer-Research, Memphis, TN, Oct 25-28, 2007. Published in: Advances in Consumer Research, Vol.35 pp. 416-422. ISBN 978-0-915552-61-0. ISSN 0098-9258.
Wang, Qing, Dacko, Scott G. and Gad, Marwa (2008) Factors influencing consumersβ evaluation and adoption intention of really-new products or services : prior knowledge, innovativeness and timing of product evaluation. In: ACR Conference Proceedings. Published in: NA - Advances in Consumer Research, 35 pp. 416-422.
Liu, Jen-Yuan Martin and Wang, Qing (2007) Mental visual imagery, authenticity and consumers' attitude formation towards licensed brands. In: 34th Annual Conference of the Association-for-Consumer-Research, Orlando, Florida, 28 Sep - 1 Oct 2006. Published in: Advances in Consumer Research, Volume 34 pp. 396-398. ISSN 0098-9258.
Liu, Jen-Yuan Martin and Wang, Qing (2007) Mental visual imagery, authenticity and consumers' attitude formation towards licensed brands. In: ACR Conference Proceedings. Published in: NA - Advances in Consumer Research, 34 pp. 377-380.
Alexander, David L., Lynch, Jr., John G. and Wang, Qing (2006) Temporal instability in consumersβ acquisition intentions for really new products. In: ACR Conference Proceedings, Sydney, Australia. Published in: AP - Asia-Pacific Advances in Consumer Research, 7 pp. 292-293.
This list was generated on Thu Mar 28 12:23:04 2024 GMT.