The Library
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Number of items: 13.
Arnott, David C. (2013) Fundamentals of Marketing Communications. SAGE Library in Marketing, 3 Volume Set . United States: Sage Publications Ltd.. ISBN 978-1-4129-4491-5
Pai, Peiyu and Arnott, David C.. (2012) User adoption of social networking sites : eliciting uses and gratifications through a means–end approach. Computers in Human Behavior, Volume 29 (Number 3). pp. 1039-1053. ISSN 0747-5632
Ghazali, E., Arnott, David C. and Mutum, Dilip S. (2010) Conceptualizing and measuring online switching costs. In: 2010 European Conference of the Association for Consumer Research, Royal Holloway, University of London, 30th June - 3rd July, 2010. Published in: Proceedings of the 2010 European Conference of the Association for Consumer Research (In Press)
Pai, Pei-Yu, Arnott, David C. and Tsai, Hsien-Tung (2010) How do hedonic- and utilitarian-oriented e-reader characteristics influence users' adoption decisions? An empirical model from users' perspective. In: Global Marketing Conference: Marketing in a Turbulent Environment, Tokyo, Japan, Sept 9‐12, 2010. Published in: Proceeding of Global Marketing Conference: Marketing in a Turbulent Environment
Pai, Pei-Yu and Arnott, David C. (2010) The Impact of Initial Trust on Community Membership Acquisition: A Potential Participant's Perspective. In: Transformational Marketing: 2010 Academy of Marketing Conference, Coventry, UK, 6-8th July 2010. Published in: Sessions Programme for the 2010 Academy of Marketing Conference
Pai, Pei-Yu and Arnott, David C. (2010) Initial Trust Building in Online Community Participation: An Empirical Study from Potential Users’ Perspective. In: Global Marketing Conference: Marketing in a Turbulent Environment, Tokyo, Japan, Sept 9‐12, 2010. Published in: Proceeding of Global Marketing Conference: Marketing in a Turbulent Environment
Ghazali , E., Arnott, David C. and Harris, Lloyd C. (2008) Conceptualizing online service switching barriers and inducements. In: 22nd Service Conference and Workshop, University of Westminster at the RAC, London, 6-8 Nov, 2008. Published in: Proceedings of the 22nd Service Conference and Workshop
Argyriou, Evmorfia, Arnott, David C. and Melewar, T. C. (2008) Consumer Pleasantness In Online Search Behaviour. In: Australia and New Zealand Marketing Academy Conference 2008. Marketing: Shifting the Focus from Mainstream to Offbeat, Sydney, Australia, 1-3 Dec, 2008. Published in: Proceedings of the ANZMAC 2008 Conference p. 89.
Arnott, David C. (2008) On service positioning in dynamic markets: Enter the Red Queen. In: 22nd Service Conference and Workshop, University of Westminster at the RAC, London, 6-8 Nov, 2008. Published in: Proceedings of the 22nd Service Conference and Workshop
Argyriou, Evmorfia and Arnott, David C. (2008) Online retailing: On the primacy of goals in consumers' evaluations of retail websites. In: 22nd Service Conference and Workshop, University of Westminster at the RAC, London, 6-8 Nov, 2008. Published in: Proceedings of the 22nd Service Conference and Workshop
Putit, L and Arnott, David C.. (2007) Micro-culture and consumers adoption of technology: A need to re-evaluate the concept of national culture. Academy of Marketing Science Review, Vol.11 (No.6). ISSN 1869-814X
Arnott, David C. (2007) Research on trust: a bibliography and brief bibliometric analysis of the special issue submissions. EMERALD GROUP PUBLISHING LIMITED. pp. 1203-1240.
Arnott, David C. (2007) Trust - current thinking and future research. EUROPEAN JOURNAL OF MARKETING, 41 (9-10). pp. 981-987. ISSN 0309-0566
This list was generated on Sun May 19 02:47:56 2013 BST.

