Li, Yan and He, Hongwei. (2013) Evaluation of international brand alliances : brand order and consumer ethnocentrism. Journal of Business Research, 66 (1). pp. 89-97. ISSN 0148-2963

He, Hongwei and Balmer, John M. T.. (2013) A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective. European Journal of Marketing, Vol.47 (No.3-4). pp. 401-430. ISSN 0309-0566

Chan, Ricky Y.K., He, Hongwei, Chan, Hing Kai and Wang, William Y.C.. (2012) Environmental orientation and corporate performance : the mediation mechanism of green supply chain management and moderating effect of competitive intensity. Industrial Marketing Management, Vol.41 (No.4). pp. 621-630. ISSN 0019-8501

Chan, Hing Kai, He, Hongwei and Wang, William Y.C.. (2012) Green marketing and its impact on supply chain management in industrial markets. Industrial Marketing Management, Vol.41 (No.4). pp. 557-562. ISSN 0019-8501

He, Hongwei, Li, Yan and Harris, Lloyd C.. (2012) Social identity perspective on brand loyalty. Journal of Business Research, Vol.65 (No.5). pp. 648-657. ISSN 0148-2963

He, Hongwei. (2012) Corporate identity anchors : a managerial cognition perspective. European Journal of Marketing, Vol.46 (No.5). pp. 609-625. ISSN 0309-0566

He, Hongwei and Li, Yan. (2011) CSR and service brand : the mediating effect of brand identification and moderating effect of service quality. Journal of Business Ethics, Vol.100 (No.4). pp. 673-688. ISSN 0167-4544

He, Hongwei and Kursov, N. (2011) Knowledge sharing in professional virtual communities : moderatorship and social identities. In: 71st Annual Meeting of the Academy of Management - West Meets East: Enlightening, Balancing, Transcending, AOM 2011, San Antonio, TX, 12-16 Aug 2011 (Unpublished)

He, Hongwei and Li, Yan. (2010) Consumer evaluation of technology-based vertical brand extension. European Journal of Marketing, Vol.44 (No.9-10). pp. 1366-1383. ISSN 0309-0566

He, Hongwei and Li, Yan. (2010) Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value. Journal of Marketing Management, Vol.27 (No.1-2). pp. 77-99. ISSN 0267-257X

Ali, Sadaqat, Peters, Linda D., He, Hongwei and Lettice, Fiona. (2010) Market based organisational learning, dynamic, and substantive capabilities: an integrative framework. Journal of Strategic Marketing, Vol.18 (No.5). pp. 363-377. ISSN 0965-254X

He, Hongwei and Baruch, Yehuda. (2010) Organizational identity and legitimacy under major environmental changes : tales of two UK building societies. British Journal of Management, Vol.21 (No.1). pp. 44-62. ISSN 1045-3172

He, Hongwei and Mukherjee, Avinandan. (2009) Corporate identity and consumer marketing: A process model and research agenda. Journal of Marketing Communications, Vol.15 (No.1). pp. 1-16. ISSN 1352-7266

He, Hongwei and Baruch, Yehuda. (2009) Transforming organizational identity under institutional change. Journal of Organizational Change Management, Vol.22 (No.6). pp. 575-599. ISSN 0953-4814

Mukherjee, A. and He, Hongwei. (2008) Company identity and marketing : an integrative framework. Journal of Marketing Theory and Practice, Vol.16 (No.2). pp. 111-125. ISSN 1069-6679

He, Hong-Wei. (2008) Corporate identity/strategy interface: implications for corporate level marketing. European Journal of Marketing, Vol.42 (No.1/2). pp. 10-15. ISSN 0309-0566