Items where Department is "Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management"
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Kotabe, Masaaki, Mol, Michael J., Murray, Janet Y. and Parente, Ronaldo. (2012) Outsourcing and its implications for market success : negative curvilinearity, firm resources, and competition. Academy of Marketing Science. Journal, Vol.40 (No.2). pp. 329-346. ISSN 0092-0703