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Number of items: 2.
Journal Article
Arnott, David (1997) Antecedents and Consequences of Consumer Relationships-Part I. Journal of Targeting, Measurement and Analysis for Marketing, 5 (3). pp. 199-209.
Arnott, David (1997) Antecedents and Consequences of Consumer Relationships-Part II. Journal of Targeting, Measurement and Analysis for Marketing, 5 (4). pp. 359-364.