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Number of items: 6.
Journal Article
Lee, Nick and Hooley, Graham (2005) The evolution of βclassical mythologyβ within marketing measure development. European Journal of Marketing, 39 (3/4). pp. 365-385. doi:10.1108/03090560510581827 ISSN 0309-0566.
Newman, Anouche, Lings, Ian and Lee, Nick (2005) What's in a handshake? Exploring business-to-business relational exchange. The Marketing Review, 5 (2). pp. 129-144. doi:10.1362/1469347054426168 ISSN 1469-347X.
Ryals, Lynette and Wilson, Hugh N. (2005) Experimental methods in market research : from information to insight. International Journal of Market Research, 47 (4). pp. 345-364. doi:10.1177/147078530504700402 ISSN 1470-7853.
Saunders, John and Lee, Nick (2005) Whither research in marketing? European Journal of Marketing, 39 (3/4). pp. 245-260. doi:10.1108/03090560510581755 ISSN 0309-0566.
Shu, ShihβTung, Wong, Veronica and Lee, Nick (2005) The effects of external linkages on new product innovativeness : an examination of moderating and mediating influences. Journal of Strategic Marketing, 13 (3). pp. 199-218. doi:10.1080/09652540500171373 ISSN 0965-254X.
Book Item
Lee, Nick (2005) Viewpoint : marketing communications ethics. In: Pickton, David and Broderick, Amanda, (eds.) Integrated marketing communications. Harlow, England ; New York: Prentice Hall/Financial Times. ISBN 9780273676454