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Nicholls, Alex and Lee, Nick (2006) Purchase decision‐making in fair trade and the ethical purchase ‘gap’ : ‘is there a fair trade twix?’. Journal of Strategic Marketing, 14 (4). pp. 369-386. doi:10.1080/09652540600956384 ISSN 0965-254X.
Stuart-Menteth, Hester, Wilson, Hugh N. and Baker, Susan (2006) Escaping the channel silo - researching the new consumer. International Journal of Market Research, 48 (4). pp. 415-437. doi:10.1177/147078530604800405 ISSN 1470-7853.