The Library
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Number of items: 16.
Journal Article
Bascoul, G., Schmitt, J., Rasolofoarison, D., Chamberlain, Laura and Lee, Nick (2013) Using an experiential business game to stimulate sustainable thinking in marketing education. Journal of Marketing Education, 35 (2). pp. 168-180. doi:10.1177/0273475313491497 ISSN 0273-4753.
Brandes, Leif, Franck, Egon and Theiler, Philipp (2013) The group size and loyalty of football fans : a two-stage estimation procedure to compare customer potentials across teams. Journal of the Royal Statistical Society: Series A (Statistics in Society) , Volume 176 (Number 2). pp. 347-369. doi:10.1111/j.1467-985X.2011.01033.x ISSN 0964-1998.
Cadogan, John W. and Lee, Nick (2013) Improper use of endogenous formative variables. Journal of Business Research, 66 (2). pp. 233-241. doi:10.1016/j.jbusres.2012.08.006 ISSN 0148-2963.
Cadogan, John W., Lee, Nick and Chamberlain, Laura (2013) Formative variables are unreal variables : why the formative MIMIC model is invalid. AMS Review, 3 (1). pp. 38-49. doi:10.1007/s13162-013-0038-9 ISSN 1869-814X.
Gilliland, David I. and Rudd, John M. (2013) Control of electronic channel affiliates : an exploratory study and research propositions. Journal of Business Research, 66 (12). pp. 2650-2656. doi:10.1016/j.jbusres.2012.06.005 ISSN 0148-2963.
Harris, Lloyd C. and Daunt, Kate L. (2013) Managing customer misbehavior : challenges and strategies. Journal of Services Marketing, Volume 27 (Number 4). pp. 281-293. doi:10.1108/08876041311330762 ISSN 0887-6045.
Javor, Andrija, Koller, Monika, Lee, Nick, Chamberlain, Laura and Ransmayr, Gerhard (2013) Neuromarketing and consumer neuroscience : contributions to neurology. BMC Neurology, 13 (1). doi:10.1186/1471-2377-13-13 ISSN 1471-2377.
Lee, Nick and Brown, Stephen (2013) Occupy academia! A dialectic dialogue. Social Business, 3 (3). pp. 225-242. doi:10.1362/204440813X13778729134327 ISSN 2044-4087.
Lee, Nick and Cadogan, John W. (2013) Problems with formative and higher-order reflective variables. Journal of Business Research, 66 (2). pp. 242-247. doi:10.1016/j.jbusres.2012.08.004 ISSN 0148-2963.
Lee, Nick, Cadogan, John W. and Chamberlain, Laura (2013) The MIMIC model and formative variables : problems and solutions. AMS Review, 3 (1). pp. 3-17. doi:10.1007/s13162-013-0033-1 ISSN 1869-814X.
McCabe, James, Stern, Philip and Dacko, Scott G. (2013) Purposeful empiricism: how stochastic modeling informs industrial marketing research. Industrial Marketing Management, Volume 42 (Number 3). pp. 421-432. doi:10.1016/j.indmarman.2013.02.011 ISSN 0019-8501.
Orriols-Puig, Albert, MartΓnez-LΓ³pez, Francisco J., Casillas, Jorge and Lee, Nick (2013) Unsupervised KDD to creatively support managers' decision making with fuzzy association rules : a distribution channel application. Industrial Marketing Management, 42 (4). pp. 532-543. doi:10.1016/j.indmarman.2013.03.005 ISSN 0019-8501.
Orriols-Puig, Albert, MartΓnez-LΓ³pez, Francisco J., Casillas, Jorge and Lee, Nick (2013) A soft-computing-based method for the automatic discovery of fuzzy rules in databases : uses for academic research and management support in marketing. Journal of Business Research, 66 (9). pp. 1332-1337. doi:10.1016/j.jbusres.2012.02.033 ISSN 0148-2963.
Working or Discussion Paper
Banerjee, Sourindra, Prabhu, Jaideep C. and Chandy , Rajesh (2013) The international growth of emerging market firms : evidence from a natural experiment. Working Paper. Coventry, UK: University of Warwick. WBS Working Paper .
Book
Kotler, Philip and Armstrong, Gary and Harris, Lloyd C. and Piercy, Nigel F., eds. (2013) Principles of marketing. Harlow, England : Pearson. ISBN 9780273742975
Fisk, Raymond P. and Harris, Lloyd C. and Bennett, Rebekah , eds. (2013) Serving customers : global services marketing perspective. Prahran, Vic: Tilde University Press. ISBN 9780734610997