Journal Article

Barrett, M., Heracleous, Loizos and Walsham, G.. (2013) A rhetorical approach to IT diffusion : reconceptualizing the ideology-framing relationship in computerization movements. MIS Quarterly , 37 (1). pp. 201-220. ISSN 0276-7783

He, Hongwei and Balmer, John M. T.. (2013) A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective. European Journal of Marketing, Vol.47 (No.3-4). pp. 401-430. ISSN 0309-0566

Li, Yan and He, Hongwei. (2013) Evaluation of international brand alliances : brand order and consumer ethnocentrism. Journal of Business Research, 66 (1). pp. 89-97. ISSN 0148-2963

Wan, Fang, Ansons, Tamara, Chattopadhyay, Amitava and Leboe, Jason P.. (2013) Defensive reactions to slim female images in advertising : The moderating role of mode of exposure. Organizational Behavior and Human Decision Processes, Vol.120 (No.1). pp. 37-46. ISSN 0749-5978

Book

Arnott, David C. (2013) Fundamentals of Marketing Communications. SAGE Library in Marketing, 3 Volume Set . United States: Sage Publications Ltd.. ISBN 978-1-4129-4491-5