Browse by Department
|Up a level|
Number of items: 6.
Le Meunier-FitzHugh, Kenneth and Piercy, Nigel F.. The importance of organizational structure for collaboration between sales and marketing. Journal of General Management, Vol.34 (Autumn ). ISSN 0306-3070
Piercy, Nigel F. and Lane, Nikala. Corporate Social Responsibility initiatives and strategic marketing imperatives. Social Business, Vol.1 (No.4). pp. 325-345. ISSN 2044-4087
Heracleous, Loizos and Collinson, Simon HSBC’s Internationalization Strategy. In: Business Strategy in Asia: A Casebook. Asia Titles, 3rd Edition (Chapter 14). Singapore: Cengage Learning Asia . ISBN 9789814272315
Paroutis, Sotirios and Heracleous, Loizos Strategists on strategy: understanding the meaning of strategy in complex organizational settings. In: AIM Capacity Building Workshop - Actions, Practices & Institutions, Aston Business School, Birmingham, 22nd Oct, 2008
Working or Discussion Paper
Mol, Michael J. and Wynstra, F. A field in motion: purchasing and supply management research 1999-2003. Working Paper. Warwick University. Creating and managing value in supply networks Proceedings 15th International Annual IPSERA Conference (Conference 2006).
Mellahi, Kamel, Demirbag, Mehmet, Cavusgil, T. and Wade, D. Marketing strategies of MNCs from emerging markets -Part 1. International Marketing Review, Vol.27 (No.2). ISSN 0265-1335