Working or Discussion Paper

Ng, Irene C. L., Parry, Glenn, Smith, Laura A., Maull, Roger and Briscoe, Gerard (2012) Transitioning from a goods-dominant to a service-dominant logic : visualising the value proposition of Rolls-Royce. Working Paper. Coventry, U.K.: Warwick Manufacturing Group. (Service Systems Research Group Working Paper Series, Vol.2012).