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Janakiraman, Ramkumar, Dutta, Shantanu, Sismeiro, Catarina and Stern, Philip (2008) Physicians' persistence and its implications for their response to promotion of prescription drugs. Management Science, Vol.54 (No.6). pp. 1080-1093. doi:10.1287/mnsc.1070.0799 ISSN 0025-1909.
