Journal Article

Janakiraman, Ramkumar, Dutta, Shantanu, Sismeiro, Catarina and Stern, Philip (2008) Physicians' persistence and its implications for their response to promotion of prescription drugs. Management Science, Vol.54 (No.6). pp. 1080-1093. doi:10.1287/mnsc.1070.0799 ISSN 0025-1909.