Micheli, Pietro, Wilner, Sarah J. S., Bhatti, Sabeen Hussain, Mura, Matteo and Beverland, Michael B. (2019) Doing design thinking : conceptual review, synthesis, and research agenda. Journal of Product Innovation Management, 36 (2). pp. 124-148. doi:10.1111/jpim.12466 ISSN 0737-6782.

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Abstract

Design thinking has attracted considerable interest from practitioners and academics alike, as it offers a novel approach to innovation and problem-solving. However, there appear to be substantial differences between promoters and critics about its essential attributes, applicability, and outcomes. To shed light on current knowledge and conceptualizations of design thinking we undertook a multiphase study. First, a systematic review of the design thinking literature enabled us to identify 10 principal attributes and 8 tools and methods. To validate and refine our findings, we then employed a card sorting exercise with professional designers. Finally, we undertook a cluster analysis to reveal structural patterns within the design thinking literature. Our research makes three principal contributions to design and innovation management theory and practice. First, in rigorously deriving 10 attributes and 8 essential tools and methods that support them from a broad and multidisciplinary assortment of articles, we bring much needed clarity and validity to a construct plagued by polysemy and thus threatened by “construct collapse.” Second, aided by the identification of perspectives of scholars writing about design thinking, we provide detailed recommendations for relevant topics warranting further study in order to advance theoretical understanding of design thinking and test its applications. Third, we identify the enduring, yet essential, questions that remain unresolved across the extant design thinking literature and that may impede its practical implementation. We also provide suggestions for the theoretic frames, which may help address them, and thus advance the ability of scholars and managers alike to benefit from design thinking’s apparent advantages.

Item Type:	Journal Article
Subjects:	B Philosophy. Psychology. Religion > BF Psychology N Fine Arts > NK Decorative arts Applied arts Decoration and ornament
Divisions:	Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH):	Design -- Psychological aspects, Designers, Thought and thinking
Journal or Publication Title:	Journal of Product Innovation Management
Publisher:	John Wiley & Sons Ltd.
ISSN:	0737-6782
Official Date:	March 2019
Dates:	Date Event March 2019 Published 16 August 2018 Available 8 August 2018 Accepted
Volume:	36
Number:	2
Page Range:	pp. 124-148
DOI:	10.1111/jpim.12466
Status:	Peer Reviewed
Publication Status:	Published
Reuse Statement (publisher, data, author rights):	This is the peer reviewed version of the following article: Micheli, P. , Wilner, S. J., Bhatti, S. H., Mura, M. and Beverland, M. B. (2019), Doing Design Thinking: Conceptual Review, Synthesis, and Research Agenda. J Prod Innov Manag, 36: 124-148. doi:10.1111/jpim.12466. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.
Access rights to Published version:	Restricted or Subscription Access
Date of first compliant deposit:	26 October 2018
Date of first compliant Open Access:	16 August 2020

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