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Uncovering the nexus between attitudes, preferences, and behavior in sociological applications of stated choice experiments
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Liebe, Ulf, Mariel, Petr, Beyer, Heiko and Meyerhoff, Jürgen (2021) Uncovering the nexus between attitudes, preferences, and behavior in sociological applications of stated choice experiments. Sociological Methods & Research, 50 (1). pp. 310-347. doi:10.1177/0049124118782536 ISSN 0049-1241.
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Official URL: http://dx.doi.org/10.1177/0049124118782536
Abstract
Multifactorial survey experiments such as stated choice experiments are used more and more frequently in social science research. In this article, based on an experimental study on ethical and political consumption, we explore the potential of hybrid choice models to explicitly model latent psychological factors such as attitudes, overcoming a possible endogeneity bias and misrepresentation of causality. To this end, we employ a hybrid latent class choice model (HLCCM) in which the latent class structure allocates individuals to classes according to underlying latent attitudes that also influence the answers to attitudinal questions. This allows, in line with sociological action theories, a theory-guided testing of preference segmentation and modification caused by attitudes. We compare the complex HLCCM with less complex models that do not take the latent variable nature of attitudes into account and discuss in which cases less complex models might be more appropriate. However, the HLCCM always has the advantage of providing structure for theory testing and is therefore a useful tool to uncover preference heterogeneity, preference modification, and decision-making processes in sociological and other social science research.
Item Type: | Journal Article | ||||||||||||
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Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HM Sociology |
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Divisions: | Faculty of Social Sciences > Sociology | ||||||||||||
Library of Congress Subject Headings (LCSH): | Social sciences -- Methodology, Choice (Psychology), Attitude (Psychology) | ||||||||||||
Journal or Publication Title: | Sociological Methods & Research | ||||||||||||
Publisher: | Sage Publications Ltd. | ||||||||||||
ISSN: | 0049-1241 | ||||||||||||
Official Date: | 1 February 2021 | ||||||||||||
Dates: |
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Volume: | 50 | ||||||||||||
Number: | 1 | ||||||||||||
Page Range: | pp. 310-347 | ||||||||||||
DOI: | 10.1177/0049124118782536 | ||||||||||||
Status: | Peer Reviewed | ||||||||||||
Publication Status: | Published | ||||||||||||
Reuse Statement (publisher, data, author rights): | Liebe, U., Mariel, P., Beyer, H., & Meyerhoff, J. (2018). Uncovering the Nexus Between Attitudes, Preferences, and Behavior in Sociological Applications of Stated Choice Experiments. Sociological Methods & Research. https://doi.org/10.1177/0049124118782536 Copyright © 2018 The Authors. Reprinted by permission of SAGE Publications. Additionally, please provide a link to the appropriate DOI for the published version of the Contribution on the SAGE Journals website (http://journals.sagepub.com). | ||||||||||||
Access rights to Published version: | Restricted or Subscription Access | ||||||||||||
Date of first compliant deposit: | 3 December 2018 | ||||||||||||
Date of first compliant Open Access: | 4 December 2018 | ||||||||||||
RIOXX Funder/Project Grant: |
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