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The value of online seller reputation : evidence from a price comparison site
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Thompson, Steve and Haynes, Michelle (2017) The value of online seller reputation : evidence from a price comparison site. Managerial and Decision Economics, 38 (3). pp. 302-313. doi:10.1002/mde.2777 ISSN 0143-6570.
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Official URL: http://dx.doi.org/10.1002/mde.2777
Abstract
This paper examines the value of seller reputation for e‐retailers trading via a price comparison site (PCS). E‐markets are widely held to accommodate sellers of differing service quality, including some who behave opportunistically. The paper uses a sample of offers on up to 295 digital cameras traded on a leading PCS, over a 134‐day period to estimate reputation's price impact. User‐generated reputation measures have a significant impact in the expected direction. However, their magnitude is small compared with variables capturing economy‐wide reputation. The strength of the reputation signal increased non‐monotonically with the number of reviews on which it was based. Copyright © 2015 John Wiley & Sons, Ltd.
| Item Type: | Journal Article | ||||||||
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| Subjects: | H Social Sciences > HF Commerce | ||||||||
| Divisions: | Faculty of Social Sciences > Warwick Business School > Finance Group Faculty of Social Sciences > Warwick Business School |
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| Library of Congress Subject Headings (LCSH): | Electronic commerce, Pricing | ||||||||
| Journal or Publication Title: | Managerial and Decision Economics | ||||||||
| Publisher: | John Wiley & Sons Ltd. | ||||||||
| ISSN: | 0143-6570 | ||||||||
| Official Date: | April 2017 | ||||||||
| Dates: |
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| Volume: | 38 | ||||||||
| Number: | 3 | ||||||||
| Page Range: | pp. 302-313 | ||||||||
| DOI: | 10.1002/mde.2777 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Reuse Statement (publisher, data, author rights): | "This is the peer reviewed version of the following article: Thompson, S., and Haynes, M. (2017) The Value of Online Seller Reputation: Evidence from a Price Comparison Site. Manage. Decis. Econ., 38: 302–313., which has been published in final form at https://doi.org/10.1002/mde.2777. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions." | ||||||||
| Access rights to Published version: | Restricted or Subscription Access | ||||||||
| Date of first compliant deposit: | 9 January 2019 | ||||||||
| Date of first compliant Open Access: | 9 January 2019 |
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