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New model introductions, cannibalization and market stealing : evidence from shopbot data
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Haynes, Michelle, Thompson, Steve and Wright, Peter W. (2014) New model introductions, cannibalization and market stealing : evidence from shopbot data. The Manchester School, 82 (4). pp. 385-408. doi:10.1111/manc.12024 ISSN 1463-6786.
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Official URL: http://dx.doi.org/10.1111/manc.12024
Abstract
Incremental innovation plays an important role in competitive conduct in high‐tech industries. This paper explores the impact of new model introduction by employing a nested logit specification to investigate the determination of market shares across and within submarkets for a panel of 336 digital cameras. Our results confirm the existence of pronounced life cycle effects and the existence of statistically significant market stealing and cannibalization effects, particularly associated with the introduction of a technologically superior entrant into the model's market segment. The paper reveals significant differences in market outcomes, in both elasticity and response to entry, across submarkets.
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
| Journal or Publication Title: | The Manchester School | ||||
| Publisher: | Wiley-Blackwell Publishing Ltd. | ||||
| ISSN: | 1463-6786 | ||||
| Official Date: | 2014 | ||||
| Dates: |
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| Volume: | 82 | ||||
| Number: | 4 | ||||
| Page Range: | pp. 385-408 | ||||
| DOI: | 10.1111/manc.12024 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access |
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