The Library
Relentless tide : an unstoppable megabrand
Tools
Barwise, Patrick, Meehan, Seán and Macdonald, Emma K. (2011) Relentless tide : an unstoppable megabrand. Business Strategy Review , 22 (2). pp. 59-63. doi:10.1111/j.1467-8616.2011.00753.x ISSN 0955-6419.
An open access version can be found in:
Official URL: http://dx.doi.org/10.1111/j.1467-8616.2011.00753.x
Item Type: | Journal Article | ||||||
---|---|---|---|---|---|---|---|
Divisions: | Faculty of Social Sciences > Warwick Business School | ||||||
Journal or Publication Title: | Business Strategy Review | ||||||
Publisher: | Wiley-Blackwell Publishing Ltd. | ||||||
ISSN: | 0955-6419 | ||||||
Official Date: | 1 June 2011 | ||||||
Dates: |
|
||||||
Volume: | 22 | ||||||
Number: | 2 | ||||||
Page Range: | pp. 59-63 | ||||||
DOI: | 10.1111/j.1467-8616.2011.00753.x | ||||||
Status: | Peer Reviewed | ||||||
Publication Status: | Published | ||||||
Access rights to Published version: | Restricted or Subscription Access | ||||||
Open Access Version: |
Request changes or add full text files to a record
Repository staff actions (login required)
View Item |