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Building capabilities in segmentation implementation
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Poenaru, Adina, Baines, Paul and Wilson, Hugh N. (2014) Building capabilities in segmentation implementation. [Online]. The European Business Review.
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| Item Type: | Digital Scholarly Resource | ||||
|---|---|---|---|---|---|
| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
| Journal or Publication Title: | The European Business Review | ||||
| Publisher: | The European Business Review | ||||
| Official Date: | 22 May 2014 | ||||
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| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access | ||||
| Related URLs: |
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