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‘Injections-while-you-dance’ : press advertisement and poster promotion of the polio vaccine to British publics, 1956-1962
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Elizabeth, Hannah , Millward, Gareth and Mold, Alex (2019) ‘Injections-while-you-dance’ : press advertisement and poster promotion of the polio vaccine to British publics, 1956-1962. Cultural and Social History, 16 (3). pp. 315-336. doi:10.1080/14780038.2019.1586061
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Official URL: https://doi.org/10.1080/14780038.2019.1586061
Abstract
This article discusses the production and dissemination of the emotive and informative messages promoting polio vaccination registration in Britain from 1956–1962 through the lens of public health press advertisements and posters. It argues that as the press reported on the problems which beset the vaccine campaign, and the various publics who could register for the polio vaccination multiplied, the campaign’s content changed. Material was adapted to target the presumed emotional and educational needs of newly eligible publics. The article contends that by attending to the emotional content of this campaign, the variety of publics envisioned by the producers may be examined.
| Item Type: | Journal Article | ||||||||
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| Subjects: | N Fine Arts > NC Drawing Design Illustration R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine |
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| Divisions: | Faculty of Arts > History Faculty of Arts > History > Centre for the History of Medicine |
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| Library of Congress Subject Headings (LCSH): | Poliomyelitis vaccine -- History -- Great Britain, Poliomyelitis -- Prevention -- History -- Great Britain, Health education -- Great Britain -- 20th century, Public health posters -- Great Britain | ||||||||
| Journal or Publication Title: | Cultural and Social History | ||||||||
| Publisher: | Routledge | ||||||||
| ISSN: | 1478-0038 | ||||||||
| Official Date: | 2019 | ||||||||
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| Date of first compliant deposit: | 19 February 2019 | ||||||||
| Volume: | 16 | ||||||||
| Number: | 3 | ||||||||
| Page Range: | pp. 315-336 | ||||||||
| DOI: | 10.1080/14780038.2019.1586061 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Publisher Statement: | “This is an Accepted Manuscript of an article published by Taylor & Francis in Cultural and Social History on 29/03/2019, available online: http://www.tandfonline.com/10.1080/14780038.2019.1586061 | ||||||||
| Access rights to Published version: | Restricted or Subscription Access | ||||||||
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