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‘Injections-while-you-dance’ : press advertisement and poster promotion of the polio vaccine to British publics, 1956-1962

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Elizabeth, Hannah , Millward, Gareth and Mold, Alex (2019) ‘Injections-while-you-dance’ : press advertisement and poster promotion of the polio vaccine to British publics, 1956-1962. Cultural and Social History, 16 (3). pp. 315-336. doi:10.1080/14780038.2019.1586061 ISSN 1478-0038.

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Official URL: https://doi.org/10.1080/14780038.2019.1586061

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Abstract

This article discusses the production and dissemination of the emotive and informative messages promoting polio vaccination registration in Britain from 1956–1962 through the lens of public health press advertisements and posters. It argues that as the press reported on the problems which beset the vaccine campaign, and the various publics who could register for the polio vaccination multiplied, the campaign’s content changed. Material was adapted to target the presumed emotional and educational needs of newly eligible publics. The article contends that by attending to the emotional content of this campaign, the variety of publics envisioned by the producers may be examined.

Item Type: Journal Article
Alternative Title:
Subjects: N Fine Arts > NC Drawing Design Illustration
R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Divisions: Faculty of Arts > History
Faculty of Arts > History > Centre for the History of Medicine
Library of Congress Subject Headings (LCSH): Poliomyelitis vaccine -- History -- Great Britain, Poliomyelitis -- Prevention -- History -- Great Britain, Health education -- Great Britain -- 20th century, Public health posters -- Great Britain
Journal or Publication Title: Cultural and Social History
Publisher: Routledge
ISSN: 1478-0038
Official Date: 2019
Dates:
DateEvent
2019Published
29 March 2019Available
19 November 2018Accepted
Volume: 16
Number: 3
Page Range: pp. 315-336
DOI: 10.1080/14780038.2019.1586061
Status: Peer Reviewed
Publication Status: Published
Reuse Statement (publisher, data, author rights): “This is an Accepted Manuscript of an article published by Taylor & Francis in Cultural and Social History on 29/03/2019, available online: http://www.tandfonline.com/10.1080/14780038.2019.1586061
Access rights to Published version: Restricted or Subscription Access
Date of first compliant deposit: 19 February 2019
Date of first compliant Open Access: 29 September 2020
RIOXX Funder/Project Grant:
Project/Grant IDRIOXX Funder NameFunder ID
WT-100586-Z-12-ZWellcome Trusthttp://dx.doi.org/10.13039/100010269
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