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Gambling marketing from 2014 to 2018 : a literature review
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Newall, Philip, Moodie, Crawford, Reith, Gerda, Stead, Martine, Critchlow, Nathan, Morgan, Amber and Dobbie, Fiona (2019) Gambling marketing from 2014 to 2018 : a literature review. Current Addiction Reports, 6 . pp. 49-56. doi:10.1007/s40429-019-00239-1 ISSN 2196-2952.
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Official URL: http://dx.doi.org/10.1007/s40429-019-00239-1
Abstract
Purpose of Review
Legislation and technology have led to unprecedented changes in the frequency and content of gambling marketing in many countries. We build upon previous reviews by exploring research on gambling marketing from between 2014 and 2018.
Recent Findings
Most literature reviewed was from the UK or Australia, with three key findings identified. First, gambling marketing is highly targeted and ubiquitous around sport, with the most popular strategies being increasing brand awareness, advertising complex financial incentives for participation and advertising complex betting odds. Second, perceptions of gambling advertising, particularly among vulnerable groups (e.g. children, problem gamblers) appear to be influenced by this targeted content. Third, emerging research suggests that awareness of gambling marketing is associated with more frequent and riskier gambling behaviour.
Summary
The reviewed literature suggests that gambling marketing is targeted and influences how gambling is perceived, and that it may affect gambling-related behaviours.
Item Type: | Journal Article | ||||||||
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Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HV Social pathology. Social and public welfare |
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Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||||||
Library of Congress Subject Headings (LCSH): | Gambling industry -- Great Britain, Gambling industry -- Australia, Sports betting -- Great Britain, Sports betting -- Australia | ||||||||
Journal or Publication Title: | Current Addiction Reports | ||||||||
Publisher: | Springer | ||||||||
ISSN: | 2196-2952 | ||||||||
Official Date: | 15 June 2019 | ||||||||
Dates: |
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Volume: | 6 | ||||||||
Page Range: | pp. 49-56 | ||||||||
DOI: | 10.1007/s40429-019-00239-1 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||||
Date of first compliant deposit: | 12 March 2019 | ||||||||
Date of first compliant Open Access: | 19 March 2019 | ||||||||
RIOXX Funder/Project Grant: |
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