Skip to content Skip to navigation
University of Warwick
  • Study
  • |
  • Research
  • |
  • Business
  • |
  • Alumni
  • |
  • News
  • |
  • About

University of Warwick
Publications service & WRAP

Highlight your research

  • WRAP
    • Home
    • Search WRAP
    • Browse by Warwick Author
    • Browse WRAP by Year
    • Browse WRAP by Subject
    • Browse WRAP by Department
    • Browse WRAP by Funder
    • Browse Theses by Department
  • Publications Service
    • Home
    • Search Publications Service
    • Browse by Warwick Author
    • Browse Publications service by Year
    • Browse Publications service by Subject
    • Browse Publications service by Department
    • Browse Publications service by Funder
  • Help & Advice
University of Warwick

The Library

  • Login
  • Admin

The score is not the music : integrating experience and practice perspectives on value co-creation in collective consumption contexts

Tools
- Tools
+ Tools

Kelleher, Carol, Wilson, Hugh N., Macdonald, Emma K. and Peppard, Joe (2019) The score is not the music : integrating experience and practice perspectives on value co-creation in collective consumption contexts. Journal of Service Research, 22 (2). pp. 120-138. doi:10.1177/1094670519827384 ISSN 1094-6705.

[img]
Preview
PDF
WRAP-Score-music-integrating-experience-practice-perspectives-Wilson-2019.pdf - Accepted Version - Requires a PDF viewer.

Download (1371Kb) | Preview
Official URL: http://dx.doi.org/10.1177/1094670519827384

Request Changes to record.

Abstract

In response to recent calls for deeper understanding of value co-creation between multiple actors, this article explores co-creation in collective consumption contexts. These are defined as settings within which multiple consumers, and optionally multiple other actors such as service personnel, are co-present (physically and/or virtually) and coordinate with one another during product/service consumption. To understand co-creation in such contexts, this article argues for an integration of practice-based and experience-based perspectives, because while collective coordination occurs via social practices, the value that results is by definition an individual experience. By studying an orchestral music context in which multiple consumers and service providers participate, the authors develop a framework dialectically relating co-creation practices to value. Four variables emerge influencing the relationship between co-creation practices and value: role rigidity, consumer heterogeneity conflict, participation access, and signposting. Value can be constrained by role rigidity and by consumer heterogeneity conflict between consumers of differing competence; mitigating this requires that service providers pay attention to participation access and signposting (guiding consumers to select and combine practices in line with their skills and competences). Overall, the findings show how practices shape not just coordination among consumers, but also social learning. Implications for service organizations include how to facilitate social learning between novices and experts so as to optimize value for all.

Item Type: Journal Article
Subjects: M Music and Books on Music > M Music
Divisions: Faculty of Social Sciences > Warwick Business School > Marketing Group
Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): Orchestral music -- Marketing, Consumers
Journal or Publication Title: Journal of Service Research
Publisher: Sage Publications, Inc.
ISSN: 1094-6705
Official Date: 1 May 2019
Dates:
DateEvent
1 May 2019Published
8 April 2019Available
5 December 2018Accepted
Volume: 22
Number: 2
Page Range: pp. 120-138
DOI: 10.1177/1094670519827384
Status: Peer Reviewed
Publication Status: Published
Reuse Statement (publisher, data, author rights): Kelleher, C., N. Wilson, H., Macdonald, E. K., & Peppard, J. (2019). The Score Is Not the Music: Integrating Experience and Practice Perspectives on Value Co-Creation in Collective Consumption Contexts. Journal of Service Research, 22(2), 120–138. Copyright © 2019 (Copyright Holder). Reprinted by permission of SAGE Publications. Additionally, please provide a link to the appropriate DOI for the published version of the Contribution on the SAGE Journals website (http://journals.sagepub.com).http://dx.doi.org/10.1177/1094670519827384
Access rights to Published version: Restricted or Subscription Access
Date of first compliant deposit: 10 April 2019
Date of first compliant Open Access: 10 April 2019
Related URLs:
  • Other Repository

Request changes or add full text files to a record

Repository staff actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics

twitter

Email us: wrap@warwick.ac.uk
Contact Details
About Us