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Adoption intentions and benefits realised : a study of e-commerce in UK SMEs
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Daniel, Elizabeth and Wilson, Hugh N. (2002) Adoption intentions and benefits realised : a study of e-commerce in UK SMEs. Journal of Small Business and Enterprise Development, 9 (4). pp. 331-348. doi:10.1108/14626000210450522 ISSN 1462-6004.
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Official URL: http://dx.doi.org/10.1108/14626000210450522
Abstract
Small and medium‐sized enterprises (SMEs) are increasingly making use of e‐commerce. This study seeks to identify the reasons that are causing such businesses to adopt e‐commerce (adoption intentions); the benefits they are realising from their e‐commerce developments; and, importantly, to determine if the areas identified as important are indeed those where benefits are being realised. It was found that responding to competitive pressure was the main reason leading companies to adopt e‐commerce. Information sharing and communication between employees within the firm were found to be the e‐commerce activities where firms are realising the greatest benefit. Areas where e‐commerce could be considered as “under‐performing” were found to be online recruitment and procurement. Areas that could be considered to be “over‐performing”, and hence may indicate an appropriate starting point for those firms yet to adopt e‐commerce, are in internal knowledge sharing and communication.
Item Type: | Journal Article | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | Journal of Small Business and Enterprise Development | ||||
Publisher: | Emerald Group Publishing Limited | ||||
ISSN: | 1462-6004 | ||||
Official Date: | 2002 | ||||
Dates: |
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Volume: | 9 | ||||
Number: | 4 | ||||
Page Range: | pp. 331-348 | ||||
DOI: | 10.1108/14626000210450522 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access |
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