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Understanding factors influencing public transport passengers’ pre-travel information-seeking behaviour
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Yeboah, Godwin, Cottrill, Caitlin D., Nelson, John D., Corsar, David, Markovic, Milan and Edwards, Peter (2019) Understanding factors influencing public transport passengers’ pre-travel information-seeking behaviour. Public Transport, 11 . pp. 135-158. doi:10.1007/s12469-019-00198-w ISSN 1866-749X.
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Official URL: http://dx.doi.org/10.1007/s12469-019-00198-w
Abstract
This paper investigates factors influencing public transport passengers’ pre-travel information-seeking behaviours in a British urban environment. Public transport traveller surveys were conducted to better understand the journey stages at which information was sought and the information sources used. A multivariate explanatory model of pre-travel information-seeking behaviour was developed using binomial logistic regression. Explanatory factors considered include socio-demographics, trip context, frequency of public transport use, information sources used, and smartphone ownership and use. Findings suggest that travel behaviour (5 + trips weekly, and < 1 trip weekly), socio-demographics (unemployment/unknown employment), trip context (journey planning stages, mode of transport), and preferred information sources (Internet site, word-of-mouth, visits to travel shop/centre/library) were significant predictors of pre-travel information-seeking behaviours among surveyed travellers. While the final model found that bus users are significantly associated with the use of Internet sites as a source of pre-travel information, rail users rely significantly on a multiplicity of sources comprising Internet sites, word-of-mouth, and visits to a travel shop/centre/library. The final model suggests that metro (light rail) users tend not to seek pre-travel information. The odds of seeking pre-travel public transport information are 2.512 times greater for respondents who reported < 1 trip per week as opposed to those who reported 5 + trips per week. These findings are relevant for passenger information strategies deployed by operators and authorities and can be used to caution against a “one size fits all” strategy for travel information service provision. Implications and suggestions for future research are discussed.
| Item Type: | Journal Article | ||||||||
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| Subjects: | H Social Sciences > HE Transportation and Communications Z Bibliography. Library Science. Information Resources > ZA Information resources |
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| Divisions: | Faculty of Social Sciences > Centre for Interdisciplinary Methodologies | ||||||||
| Library of Congress Subject Headings (LCSH): | Transportation, Information behavior | ||||||||
| Journal or Publication Title: | Public Transport | ||||||||
| Publisher: | Springer | ||||||||
| ISSN: | 1866-749X | ||||||||
| Official Date: | 1 June 2019 | ||||||||
| Dates: |
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| Volume: | 11 | ||||||||
| Page Range: | pp. 135-158 | ||||||||
| DOI: | 10.1007/s12469-019-00198-w | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Access rights to Published version: | Open Access (Creative Commons) | ||||||||
| Date of first compliant deposit: | 15 April 2019 | ||||||||
| Date of first compliant Open Access: | 16 April 2019 | ||||||||
| RIOXX Funder/Project Grant: |
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