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Positive and negative campaigning in primary and general elections
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Bernhardt, Dan and Ghosh, Meenakshi (2020) Positive and negative campaigning in primary and general elections. Games and Economic Behavior, 119 . pp. 98-104. doi:10.1016/j.geb.2019.10.011 ISSN 0899-8256.
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Official URL: https://doi.org/10.1016/j.geb.2019.10.011
Abstract
We analyze primary and general election campaigning. Positive campaigning builds a candidate's reputation; negative campaigning damages a rival's. Each primary candidate hopes to win the general election; but failing that, he wants his primary rival to win. We establish that general elections always feature more negative campaigning than positive, as long as reputations are easier to tear down than build up. In contrast, if the effects of primary campaigns strongly persist, primary elections always feature more positive campaigning than negative. This reflects that a primary winner benefits only from his positive primary campaigning in general elections, and negative campaigning by a rival hurts.
Item Type: | Journal Article | ||||||||||
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Subjects: | J Political Science > JF Political institutions (General) | ||||||||||
Divisions: | Faculty of Social Sciences > Economics | ||||||||||
Library of Congress Subject Headings (LCSH): | Elections, Political campaigns, Reputation, Public opinion | ||||||||||
Journal or Publication Title: | Games and Economic Behavior | ||||||||||
Publisher: | Elsevier | ||||||||||
ISSN: | 0899-8256 | ||||||||||
Official Date: | January 2020 | ||||||||||
Dates: |
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Volume: | 119 | ||||||||||
Page Range: | pp. 98-104 | ||||||||||
DOI: | 10.1016/j.geb.2019.10.011 | ||||||||||
Status: | Peer Reviewed | ||||||||||
Publication Status: | Published | ||||||||||
Access rights to Published version: | Restricted or Subscription Access | ||||||||||
Date of first compliant deposit: | 10 October 2019 | ||||||||||
Date of first compliant Open Access: | 28 April 2021 | ||||||||||
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