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Category kings and commoners : within and across cross-category spillovers in the sharing economy
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Ozcan, Pinar, Gurses, Kerem and Mohlmann, Mareike (2020) Category kings and commoners : within and across cross-category spillovers in the sharing economy. In: Maurer, I. and Mair, J. and Oberg, A., (eds.) Theorizing the Sharing Economy: Variety and Trajectories of New Forms of Organizing. Research in the Sociology of Organizations, 66 . Emerald Group Publishing Ltd., pp. 163-185. ISBN 9781787561809
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Official URL: https://doi.org/10.1108/S0733-558X20200000066008
Abstract
This chapter focuses on the largely unexplored within- and cross-category spillovers between category kings and commoners within the field of the sharing economy. Going beyond the reputational spill-overs that are the main focus of extant literature, the authors also consider spill-overs in awareness, regulation, and customer usage between category kings and commoners, providing a holistic view of what it means to be a commoner in the same or adjacent category as a king. On the basis of a mixed-method study based on semi-structured interviews with UK sharing platforms and a consumer survey, the authors show that category commoners are affected by kings differently depending whether they are in the exact same sub-category or in an adjacent one within the same larger category. This chapter expands extant work on within and cross-category dynamics by taking the less popular perspective of the less visible category members. Studying these dynamics in the setting of the sharing economy also contributes to the authors’ knowledge of what enables/hinders the growth of a new field as a whole. Finally, the findings have important policy implications.
Item Type: | Book Item | ||||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor | ||||||
Divisions: | Faculty of Social Sciences > Warwick Business School | ||||||
Library of Congress Subject Headings (LCSH): | Sharing -- Economic aspects, Corporate image -- Management, Organizational effectiveness | ||||||
Series Name: | Research in the Sociology of Organizations | ||||||
Journal or Publication Title: | Research in the Sociology of Organizations | ||||||
Publisher: | Emerald Group Publishing Ltd. | ||||||
ISBN: | 9781787561809 | ||||||
ISSN: | 0733-558X | ||||||
Book Title: | Theorizing the Sharing Economy: Variety and Trajectories of New Forms of Organizing | ||||||
Editor: | Maurer, I. and Mair, J. and Oberg, A. | ||||||
Official Date: | 10 April 2020 | ||||||
Dates: |
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Volume: | 66 | ||||||
Page Range: | pp. 163-185 | ||||||
DOI: | 10.1108/S0733-558X20200000066008 | ||||||
Status: | Peer Reviewed | ||||||
Publication Status: | Published | ||||||
Access rights to Published version: | Restricted or Subscription Access | ||||||
Copyright Holders: | © 2020 Emerald Publishing Limited | ||||||
Description: | Chapter 6 |
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Date of first compliant deposit: | 14 October 2019 | ||||||
Date of first compliant Open Access: | 24 February 2021 | ||||||
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