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Affective politics and technology buy-in : a framework of social, political and fantasmatic logics
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Pignot, Edouard , Nicolini, Davide and Thompson, Mark (2020) Affective politics and technology buy-in : a framework of social, political and fantasmatic logics. Journal of the Association for Information Systems, 21 (4). pp. 901-935. doi:10.17705/1jais.00624 ISSN 1536-9323.
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Official URL: https://doi.org/10.17705/1jais.00624
Abstract
We propose a socially-informed explanation of technology framing, by examining technology ‘buy-in’: actors’ relative susceptibility to such framing. We draw on the field of critical social theory to introduce the 'Logics', a new framework to the IS discipline, that reveals a performative relationship between collective framing, power, and affect. The Logics enable us to study buy-in, by revealing the differing degrees of affective self-identification that underpin and colour social practices, showing their inherently political nature. We exemplify the affective, as well as social, politics of buy-in with an account of Unity 3D, a marketleading game engine which underwent a major repositioning from ‘fringe’ to ‘mainstream’ markets. We discuss four poles of affective positioning with which to conceptualize technology buy-in. We conclude by highlighting the consequent need for greater political and ethical awareness about the framing of IS, proposing a framework for conceptualizing actors’ orientations towards, and thus possible buy-in, or resistance, to technology framing.
Item Type: | Journal Article | ||||||||
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Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor T Technology > T Technology (General) |
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Divisions: | Faculty of Social Sciences > Warwick Business School | ||||||||
Library of Congress Subject Headings (LCSH): | Information technology, Information resources management , Information technology -- Sociological aspects, Management information systems, Organizational change | ||||||||
Journal or Publication Title: | Journal of the Association for Information Systems | ||||||||
Publisher: | Association of Information Systems | ||||||||
ISSN: | 1536-9323 | ||||||||
Official Date: | 2020 | ||||||||
Dates: |
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Volume: | 21 | ||||||||
Number: | 4 | ||||||||
Page Range: | pp. 901-935 | ||||||||
DOI: | 10.17705/1jais.00624 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Access rights to Published version: | Restricted or Subscription Access | ||||||||
Copyright Holders: | Association for Information Systems | ||||||||
Date of first compliant deposit: | 17 February 2020 | ||||||||
Date of first compliant Open Access: | 23 September 2020 | ||||||||
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