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Personality and games : enhancing online surveys through gamification
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Triantoro, Tamilla , Gopal, Ram D., Benbunan-Fich, Raquel and Lang, Guido (2020) Personality and games : enhancing online surveys through gamification. Information Technology and Management, 21 . pp. 169-178. doi:10.1007/s10799-020-00314-4 ISSN 1385-951X.
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Official URL: https://doi.org/10.1007/s10799-020-00314-4
Abstract
In this research, we evaluate the moderating role of personality on enjoyment and attention associated with a gamified data collection instrument, and the attractiveness of a surveying organization. In an online experiment, we compare a gamified survey with a traditional survey. The results suggest that gamified surveys are more enjoyable and users are more attentive when filling out gamified surveys. Specific personality traits moderate the effect of attention and enjoyment related to gamification, and the enjoyment associated with gamification increases the attractiveness of a surveying organization. These findings have theoretical and practical implications to improve the design of existing online surveys.
Item Type: | Journal Article | ||||||||
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Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure L Education > LB Theory and practice of education Q Science > QA Mathematics > QA76 Electronic computers. Computer science. Computer software |
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Divisions: | Faculty of Social Sciences > Warwick Business School | ||||||||
Library of Congress Subject Headings (LCSH): | Gamification, Human-computer interaction, Games -- Psychological aspects, Computer-assisted instruction -- Evaluation, User-centered system design, Design -- Methodology, Web sites -- Design | ||||||||
Journal or Publication Title: | Information Technology and Management | ||||||||
Publisher: | Springer | ||||||||
ISSN: | 1385-951X | ||||||||
Official Date: | September 2020 | ||||||||
Dates: |
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Volume: | 21 | ||||||||
Page Range: | pp. 169-178 | ||||||||
DOI: | 10.1007/s10799-020-00314-4 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Reuse Statement (publisher, data, author rights): | This is a post-peer-review, pre-copyedit version of an article published in Information Technology and Management. The final authenticated version is available online at: https://doi.org/10.1007/s10799-020-00314-4 | ||||||||
Access rights to Published version: | Restricted or Subscription Access | ||||||||
Date of first compliant deposit: | 14 April 2020 | ||||||||
Date of first compliant Open Access: | 17 April 2021 | ||||||||
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