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Psychographic segmentation of cathedral visitors in England and Wales : introducing the Visitor Expectations Type Scales 2.0 (VETS2.0)
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Francis, Leslie J., Mansfield, Simon and McKenna, Ursula (2021) Psychographic segmentation of cathedral visitors in England and Wales : introducing the Visitor Expectations Type Scales 2.0 (VETS2.0). Mental Health, Religion and Culture, 24 (6). pp. 535-553. doi:10.1080/13674676.2020.1776692 ISSN 1367-4676 .
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WRAP-Psychographic-segmentation-cathedral-visitors-England-Wales-Francis-2020.pdf - Accepted Version - Requires a PDF viewer. Download (429Kb) | Preview |
Official URL: https://doi.org/10.1080/13674676.2020.1776692
Abstract
This study employs Jungian psychological type theory, as subsequently developed by various type measures, to interpret and to classify the expectations of cathedral visitors, as assessed by the Visitor Expectations Type Scales 2.0 (VETS 2.0). Data provided by 1,278 visitors to five cathedrals in England and Wales demonstrated the coherence and internal consistency of the eight measures of the VETS 2.0 (designed to access introvert expectations, extravert expectations, sensing expectations, intuitive expectations, feeling expectations, thinking expectations, perceiving expectations, and judging expectations) and drew attention to the particular emphasis placed by cathedral visitors on introvert expectations, feeling expectations, and perceiving expectations. The VETS 2.0 are commended as providing a more valid assessment of the psychographic segmentation of cathedral visitors than could be provided simply by the administration of a recognised measure of psychological type. Such assessment has implications for the marketing and management of cathedrals within the tourism industry.
| Item Type: | Journal Article | ||||||||
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| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) | ||||||||
| Divisions: | Faculty of Social Sciences > Centre for Education Studies (2013- ) | ||||||||
| Library of Congress Subject Headings (LCSH): | Tourism -- Religious aspects, Tourists -- Attitudes, Cathedrals -- Great Britain, Tourism -- Social aspects, Church architecture -- Great Britain, Psychology, Religious -- Research | ||||||||
| Journal or Publication Title: | Mental Health, Religion and Culture | ||||||||
| Publisher: | Routledge | ||||||||
| ISSN: | 1367-4676 | ||||||||
| Official Date: | 2021 | ||||||||
| Dates: |
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| Volume: | 24 | ||||||||
| Number: | 6 | ||||||||
| Page Range: | pp. 535-553 | ||||||||
| DOI: | 10.1080/13674676.2020.1776692 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Reuse Statement (publisher, data, author rights): | โThis is an Accepted Manuscript of an article published by Taylor & Francis in Mental Health, Religion and Culture on 20/04/2021, available online: http://www.tandfonline.com/10.1080/13674676.2020.1776692 | ||||||||
| Access rights to Published version: | Restricted or Subscription Access | ||||||||
| Description: | Special Issue:Psychological Type, Religion and Culture (Part III) |
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| Date of first compliant deposit: | 29 May 2020 | ||||||||
| Date of first compliant Open Access: | 20 April 2022 | ||||||||
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