The Library
An integrated model of category demand and brand choice
Tools
UNSPECIFIED (1998) An integrated model of category demand and brand choice. JOURNAL OF THE MARKET RESEARCH SOCIETY, 40 (4). pp. 295-306. ISSN 0025-3618.
Research output not available from this repository.
Request-a-Copy directly from author or use local Library Get it For Me service.
Abstract
This paper presents a unified model of brand choice and category demand calibrated at the household level. The framework is grounded in utility theory and incorporates two important consumer decisions: which brands to choose and how much product to buy. A probability model describes brand choice and estimates a summary index of category value that is used in the determination of total category demand. The method is illustrated in panel data for a frequently bought supermarket category.
Item Type: | Journal Article | ||||
---|---|---|---|---|---|
Subjects: | H Social Sciences > HF Commerce | ||||
Journal or Publication Title: | JOURNAL OF THE MARKET RESEARCH SOCIETY | ||||
Publisher: | MARKET RESEARCH SOCIETY | ||||
ISSN: | 0025-3618 | ||||
Official Date: | October 1998 | ||||
Dates: |
|
||||
Volume: | 40 | ||||
Number: | 4 | ||||
Number of Pages: | 12 | ||||
Page Range: | pp. 295-306 | ||||
Publication Status: | Published |
Data sourced from Thomson Reuters' Web of Knowledge
Request changes or add full text files to a record
Repository staff actions (login required)
View Item |