Brennan, Robert James (2020) How do new ventures successfully create an ecosystem to capture value from a disruptive technology? DBA thesis, University of Warwick.

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Abstract

Can the construction industry adopt new technologies to solve the wicked problem of acute housing shortages across the globe? Is the introduction of 3D Construction Printing (3DCP) and the digitalisation of the house building process a viable solution and will it be successfully deployed?

This thesis explores how new ventures are creating ecosystems to capture value from a disruptive technology and examines the requirements to be successful in this area. Whilst researching the fields of business ecosystems and disruptive innovation, in the context of the construction sector, the findings point to how business model innovation may be an additional driver for the adoption of new technology in a highly regulated, traditional industry rather than technology innovation. The research highlights the potential for modern methods of construction and new business platforms in this sector and proposes practical steps for these to be successful.

A qualitative case study research approach was undertaken to add a practical contribution to the literature on strategies employed to utilise nascent technologies.

The findings suggest that the success of a disruptive technology depends on the emergent business ecosystem, the identified actors in that ecosystem and the intentions of those actors for that technology to become established.

The outcome is a practical toolkit for new companies in the construction industry deploying the latest innovative technologies and business strategies

Item Type:	Thesis (DBA)
Subjects:	H Social Sciences > HD Industries. Land use. Labor T Technology > TH Building construction T Technology > TS Manufactures
Library of Congress Subject Headings (LCSH):	Construction industry -- Technological innovations, New business enterprises, Disruptive technologies, Dwellings -- Design and construction, Three-dimensional printing
Official Date:	October 2020
Dates:	Date Event October 2020 UNSPECIFIED
Institution:	University of Warwick
Theses Department:	Warwick Business School
Thesis Type:	DBA
Publication Status:	Unpublished
Supervisor(s)/Advisor:	Ucbasaran, Deniz ; Shand, Duncan
Sponsors:	Warwick Manufacturing Group
Format of File:	pdf
Extent:	323 leaves : illustrations (some colour)
Language:	eng

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