The Library
An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics
Tools
UNSPECIFIED (1998) An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics. JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, 49 (8). pp. 790-798. ISSN 0160-5682.
Research output not available from this repository.
Request-a-Copy directly from author or use local Library Get it For Me service.
Abstract
Panel data for a frequently bought packaged good is used to explore the determinants of consumer demand for private label brands. The probabilistic modelling of the relationships between consumer characteristics and individual behaviour augments earlier work and identifies important determinants of store brand proneness. an essential methodological contribution lies in the explicit treatment of the role of inter-individual differences and intra-individual dynamics in store brand choice. Particular attention is given to the interpretation of the findings. The results are shown to have important implications for marketing managers and to point to significant directions for future research.
Item Type: | Journal Article | ||||
---|---|---|---|---|---|
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||
Journal or Publication Title: | JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY | ||||
Publisher: | STOCKTON PRESS | ||||
ISSN: | 0160-5682 | ||||
Official Date: | August 1998 | ||||
Dates: |
|
||||
Volume: | 49 | ||||
Number: | 8 | ||||
Number of Pages: | 9 | ||||
Page Range: | pp. 790-798 | ||||
Publication Status: | Published |
Data sourced from Thomson Reuters' Web of Knowledge
Request changes or add full text files to a record
Repository staff actions (login required)
View Item |