Howley, Peter and Ocean, Neel (2022) Can nudging only get you so far? testing for nudge combination effects. European Review of Agricultural Economics, 49 (5). pp. 1086-1112. doi:10.1093/erae/jbab041 ISSN 0165-1587.

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Abstract

There is an emerging body of evidence to suggest that nudges can motivate behaviour change. The question as to whether using nudges in tandem ‘crowds out’ the marginal effectiveness of each one has attracted little attention. Using a randomised survey experiment consisting of 1,800 farmers, we tested the impact of two nudge interventions (injunctive norm and social signalling) when used individually in isolation and also when used in combination. Our findings are indicative of limited crowd out effects and more generally suggest that there may be scope for employing non-monetary interventions in combination when it comes to encouraging technology uptake.

Item Type:	Journal Article
Subjects:	B Philosophy. Psychology. Religion > BF Psychology S Agriculture > S Agriculture (General)
Divisions:	Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group)
Library of Congress Subject Headings (LCSH):	Farmers, Decision making -- Research, Choice (Psychology), Social choice -- Psychological aspects
Journal or Publication Title:	European Review of Agricultural Economics
Publisher:	Oxford University Press
ISSN:	0165-1587
Official Date:	December 2022
Dates:	Date Event December 2022 Published 4 October 2021 Available 30 September 2021 Accepted
Volume:	49
Number:	5
Page Range:	pp. 1086-1112
DOI:	10.1093/erae/jbab041
Status:	Peer Reviewed
Publication Status:	Published
Reuse Statement (publisher, data, author rights):	This is a pre-copyedited, author-produced version of an article accepted for publication in European Review of Agricultural Economics following peer review. The version of record [citation] is available online at: https://doi.org/10.1093/erae/jbab041
Access rights to Published version:	Open Access (Creative Commons)
Date of first compliant deposit:	17 November 2021
Date of first compliant Open Access:	22 November 2022
RIOXX Funder/Project Grant:	Project/Grant ID RIOXX Funder Name Funder ID Global Food Security Programme [BBSRC] Biotechnology and Biological Sciences Research Council http://dx.doi.org/10.13039/501100000268 Global Food Security Programme [ESRC] Economic and Social Research Council http://dx.doi.org/10.13039/501100000269 Global Food Security Programme [NERC] Natural Environment Research Council http://dx.doi.org/10.13039/501100000270 Global Food Security Programme Scottish Government http://dx.doi.org/10.13039/100012095
Related URLs:	Other Repository

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