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#LetsUnlitterUK : a demonstration and evaluation of the Behavior Change Wheel Methodology
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Kolodko, Julia, Schmidtke, Kelly, Read, Daniel and Vlaev, Ivo (2021) #LetsUnlitterUK : a demonstration and evaluation of the Behavior Change Wheel Methodology. PLoS One, 16 (11). e0259747. doi:10.1371/journal.pone.0259747 ISSN 1932-6203.
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Official URL: https://doi.org/10.1371/journal.pone.0259747
Abstract
The Behavior Change Wheel is the most comprehensive and practically useful methodology available for developing behavior change interventions. The current article demonstrates how it can be applied to optimize pro-environmental behaviors and, in so doing, give interventionists access to a rigorous set of theories and techniques for systematically developing pro-environmental interventions. Section 1 describes the development of an intervention to increase people’s intentions to post anti-littering messages on social media. Study 2 describes the development and evaluation of an intervention to increase people’s actual anti-littering posts. Both evaluations are randomized controlled trials that compare the effectiveness of the developed intervention with interventions less informed by the Wheel. We found interventions completely informed by the Wheel to be more effective than interventions less (or not at all) informed by the Wheel. The discussion explores how the Behavior Change Wheel methodology can be used to design future pro-environment interventions.
Item Type: | Journal Article | ||||||
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Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HM Sociology |
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Divisions: | Faculty of Social Sciences > Warwick Business School Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School |
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Library of Congress Subject Headings (LCSH): | Behavior modification, Persuasion (Psychology) , Environmental psychology, Social influence , Social norms , Social participation | ||||||
Journal or Publication Title: | PLoS One | ||||||
Publisher: | Public Library of Science | ||||||
ISSN: | 1932-6203 | ||||||
Official Date: | 16 November 2021 | ||||||
Dates: |
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Volume: | 16 | ||||||
Number: | 11 | ||||||
Article Number: | e0259747 | ||||||
DOI: | 10.1371/journal.pone.0259747 | ||||||
Status: | Peer Reviewed | ||||||
Publication Status: | Published | ||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||
Date of first compliant deposit: | 29 October 2021 | ||||||
Date of first compliant Open Access: | 3 December 2021 | ||||||
RIOXX Funder/Project Grant: |
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