Stadler, Christian, Hautz, Julia, Matzler, Kurt and von den Eichen, Stephan Friedrich (2021) A user’s guide to open strategy. [Online]. (https://hbr.org/2021/11/balancing-open-innovation-...)Harvard Business School Publishing.

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Abstract

Open innovation methods can also be applied at a more general and strategic level — and this article presents a framework for doing just that. A simple insight sits at its heart: strategy is developed in three distinct phases, each of them requiring a different solution to get the balance between openness and secrecy right. Depending on whether a company wants to open up in order to determine the direction it wants to take (idea generation phase), work out the exact details of their strategy (formulation phase), or mobilize staff around its strategy (execution phase) strategy making will involve different numbers and types of people, and requires different amounts and type of data. By using the framework, strategy-makers can benefit from outside perspectives while maintaining appropriate levels of secrecy.

Item Type:	Digital Scholarly Resource
Divisions:	Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Harvard Business Review
Publisher:	Harvard Business School Publishing
ISSN:	0017-8012
Official Date:	2 November 2021
Dates:	Date Event 2 November 2021 Published 2 November 2021 Accepted
Publication Status:	Published

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