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Open strategy : mastering disruption from outside the C-Suite
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Stadler, Christian, Hautz, Julia, Matzler, Kurt and Friedrich von den Eichen, Stephen (2021) Open strategy : mastering disruption from outside the C-Suite. Management on the Cutting Edge . The MIT Press. ISBN 9780262046114
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Abstract
Why are some of the world's most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It's not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy.
| Item Type: | Book | ||||||
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| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||||
| Series Name: | Management on the Cutting Edge | ||||||
| Publisher: | The MIT Press | ||||||
| ISBN: | 9780262046114 | ||||||
| Official Date: | October 2021 | ||||||
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| Number of Pages: | 296 | ||||||
| Status: | Peer Reviewed | ||||||
| Publication Status: | Published | ||||||
| Access rights to Published version: | Restricted or Subscription Access | ||||||
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