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Consumer stockpiling under the impact of a global disaster : the evolution of affective and cognitive motives
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Ahmadi, Iman, Habel, Johannes, Jia, Miaolei (Liam) and Wei, Sarah (2022) Consumer stockpiling under the impact of a global disaster : the evolution of affective and cognitive motives. Journal of Business Research, 142 . pp. 56-71. doi:10.1016/j.jbusres.2021.12.042 ISSN 0148-2963.
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WRAP-Consumer-stockpiling-under-impact-global-disaster-evolution-affective-cognitive-motives-2021.pdf - Accepted Version - Requires a PDF viewer. Available under License Creative Commons Attribution Non-commercial No Derivatives 4.0. Download (707Kb) | Preview |
Official URL: https://doi.org/10.1016/j.jbusres.2021.12.042
Abstract
Although consumer stockpiling is a prevalent phenomenon under the threat of a disaster, little is known about its underlying mechanisms. Leveraging consumer interviews, we build a theoretical framework that identifies two major motives for stockpiling: fear and expectations of a supply shortage. Using the COVID-19 pandemic as a viable context, through a global survey across 31 countries and search datasets from Google in the United States and 6 additional countries, we find that: (1) both fear and expectations of a supply shortage lead to stockpiling; (2) the relative prevalence of these motives evolves over the progression of the disaster, with the boost and subsequent reduction in fear being more pronounced than for expectations of a supply shortage; and (3) the impact of a disaster on fear is attenuated when consumers have high trust in the government. These findings can help retail managers and public policymakers to make more informed decisions.
| Item Type: | Journal Article | ||||||||
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| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||||||
| Journal or Publication Title: | Journal of Business Research | ||||||||
| Publisher: | Elsevier Inc. | ||||||||
| ISSN: | 0148-2963 | ||||||||
| Official Date: | March 2022 | ||||||||
| Dates: |
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| Volume: | 142 | ||||||||
| Page Range: | pp. 56-71 | ||||||||
| DOI: | 10.1016/j.jbusres.2021.12.042 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Access rights to Published version: | Restricted or Subscription Access | ||||||||
| Date of first compliant deposit: | 20 December 2021 | ||||||||
| Date of first compliant Open Access: | 30 June 2023 | ||||||||
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