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Does online salience predict charitable giving? Evidence from SMS text donations
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Perroni, Carlo, Scharf, Kimberley, Talavera, Oleksandr and Vi, Linh (2022) Does online salience predict charitable giving? Evidence from SMS text donations. Journal of Economic Behavior and Organization, 197 . pp. 134-149. doi:10.1016/j.jebo.2022.02.015 ISSN 0167-2681.
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Official URL: https://doi.org/10.1016/j.jebo.2022.02.015
Abstract
We explore the link between online salience and charitable donations. Using a unique dataset on phone text donations that includes detailed information on the timing of cash gifts to charities, we link donations to time variation in online searches for words that appear in those charities’ mission statements. The results suggest that an increase in the online salience of the activities pursued by different charities affects the number and volume of donations made to those charities and to charities that pursue different goals. We uncover evidence of positive “own-salience” effects and negative “cross-salience” effects on donations.
| Item Type: | Journal Article | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Subjects: | G Geography. Anthropology. Recreation > GT Manners and customs H Social Sciences > HV Social pathology. Social and public welfare Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources |
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| Divisions: | Faculty of Social Sciences > Economics | ||||||||
| Library of Congress Subject Headings (LCSH): | Gifts, Charities, Electronic information resource searching, Searching behavior | ||||||||
| Journal or Publication Title: | Journal of Economic Behavior and Organization | ||||||||
| Publisher: | Elsevier Science BV | ||||||||
| ISSN: | 0167-2681 | ||||||||
| Official Date: | May 2022 | ||||||||
| Dates: |
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| Volume: | 197 | ||||||||
| Page Range: | pp. 134-149 | ||||||||
| DOI: | 10.1016/j.jebo.2022.02.015 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Reuse Statement (publisher, data, author rights): | © 2022, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/. | ||||||||
| Access rights to Published version: | Restricted or Subscription Access | ||||||||
| Copyright Holders: | Elsevier B.V. | ||||||||
| Date of first compliant deposit: | 16 February 2022 | ||||||||
| Date of first compliant Open Access: | 18 September 2023 |
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