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Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance
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Santos-Vijande, María Leticia, López-Sánchez, José Ángel, Loredo, Enrique, Rudd, John M. and López-Mielgo, Nuria (2022) Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance. Journal of Innovation & Knowledge, 7 (2). 100174. doi:10.1016/j.jik.2022.100174 ISSN 2444-569X.
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WRAP-role-innovation-architectural-marketing-capabilities-channelling-entrepreneurship-performance-Rudd-2022.pdf - Published Version - Requires a PDF viewer. Available under License Creative Commons Attribution Non-commercial No Derivatives 4.0. Download (725Kb) | Preview |
Official URL: http://dx.doi.org/10.1016/j.jik.2022.100174
Abstract
Entrepreneurial orientation (EO) is associated with superior performance, although the mechanisms through which EO translates into an advantageous market position are still poorly understood. Drawing on EO and resource-based theory (RBT) literature, this study highlights the role of a systemic bundle of firms' capabilities in channelling the effect of EO on performance. The components of EO – innovativeness, risk-taking, and proactiveness – are analysed hierarchically to better understand how the entrepreneurial process builds within the firm and facilitates the development of idiosyncratic capabilities. The results, based on a sample of firms operating in rapidly evolving markets, suggest that innovativeness, as part of the organizational culture, contributes to risk-taking and proactiveness. Proactiveness enables firms to seize new market opportunities and foster innovation capability, directly and indirectly, through networking and market learning. Innovation capability is the ultimate driver of a firm's performance, in terms of enhancing its customer equity and business growth.
Item Type: | Journal Article | ||||||||
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Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce T Technology > TS Manufactures |
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Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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Library of Congress Subject Headings (LCSH): | Entrepreneurship, Businesspeople, Hierarchies, Technological innovations, Business networks, Business enterprises -- Technological innovations, Industrial management, Production management, New business enterprises, Social responsibility of business, Marketing | ||||||||
Journal or Publication Title: | Journal of Innovation & Knowledge | ||||||||
Publisher: | Elsevier | ||||||||
ISSN: | 2444-569X | ||||||||
Official Date: | April 2022 | ||||||||
Dates: |
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Volume: | 7 | ||||||||
Number: | 2 | ||||||||
Article Number: | 100174 | ||||||||
DOI: | 10.1016/j.jik.2022.100174 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||||
Date of first compliant deposit: | 7 April 2022 | ||||||||
Date of first compliant Open Access: | 8 April 2022 | ||||||||
RIOXX Funder/Project Grant: |
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