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Mental visual imagery, authenticity and consumers' attitude formation towards licensed brands
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Liu, Jen-Yuan Martin and Wang, Qing (2007) Mental visual imagery, authenticity and consumers' attitude formation towards licensed brands. In: 34th Annual Conference of the Association-for-Consumer-Research, Orlando, Florida, 28 Sep - 1 Oct 2006. Published in: Advances in Consumer Research, Volume 34 pp. 377-379. ISSN 0098-9258.
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| Item Type: | Conference Item (Paper) | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
| Series Name: | Advances in Consumer Research | ||||
| Journal or Publication Title: | Advances in Consumer Research | ||||
| Publisher: | Association for Consumer Research | ||||
| ISSN: | 0098-9258 | ||||
| Editor: | Fitzsimons, GJ | ||||
| Official Date: | 2007 | ||||
| Dates: |
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| Volume: | Volume 34 | ||||
| Number of Pages: | 3 | ||||
| Page Range: | pp. 377-379 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Conference Paper Type: | Paper | ||||
| Title of Event: | 34th Annual Conference of the Association-for-Consumer-Research | ||||
| Type of Event: | Conference | ||||
| Location of Event: | Orlando, Florida | ||||
| Date(s) of Event: | 28 Sep - 1 Oct 2006 |
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