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Uptake, engagement and acceptance, barriers and facilitators of a text essaging intervention for postnatal care of mother and child in India—a mixed methods feasibility study
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Sampathkumar, Swetha, Sankar, Meenakshi, Ramasamy, Sankar, Sriram, Nivedita, Saravanan, Ponnusamy and Ram, Uma (2022) Uptake, engagement and acceptance, barriers and facilitators of a text essaging intervention for postnatal care of mother and child in India—a mixed methods feasibility study. International Journal of Environmental Research and Public Health, 19 (15). e8914. doi:10.3390/ijerph19158914 ISSN 1660-4601.
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Official URL: https://doi.org/10.3390/ijerph19158914
Abstract
This study aimed to test the feasibility and to identify barriers and facilitators towards adherence of a text messaging intervention for postnatal care in India. Mixed methods research involving both quantitative and qualitative methods were used. A survey questionnaire for feasibility and focus group interviews to identify the barriers and facilitators to the intervention were conducted. The top three reasons for activation of service were: helped the new mother to understand the changes (95%); provided continuation of care (90%) and clarified conflicting information (89%). Over 90% read the messages daily. 80% were happy with the message frequency. About 75% shared the content with others. The main reasons for non-activation were: 30% had technical issues, 15% did not think it would be useful, 17% did not have time to activate and for 5%, husbands made the decision. These findings were triangulated through the qualitative focus groups. The main themes identified via the focus groups were: (1) reliable, current information; (2) issues and themes well aligned with new mothers’ needs and priorities; (3) expanded the repertoire of information sources available; and (4) high-quality accessible information. The satisfaction and trust rates were high. This technology may be useful for health information intervention in specific postnatal areas.
Item Type: | Journal Article | ||||||
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Divisions: | Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School > Health Sciences Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School |
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SWORD Depositor: | Library Publications Router | ||||||
Journal or Publication Title: | International Journal of Environmental Research and Public Health | ||||||
Publisher: | MDPI | ||||||
ISSN: | 1660-4601 | ||||||
Official Date: | 22 July 2022 | ||||||
Dates: |
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Volume: | 19 | ||||||
Number: | 15 | ||||||
Article Number: | e8914 | ||||||
DOI: | 10.3390/ijerph19158914 | ||||||
Status: | Peer Reviewed | ||||||
Publication Status: | Published | ||||||
Reuse Statement (publisher, data, author rights): | ** From MDPI via Jisc Publications Router ** History: accepted 20-07-2022; pub-electronic 22-07-2022. ** Licence for this article: https://creativecommons.org/licenses/by/4.0/ | ||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||
Date of first compliant deposit: | 22 August 2022 | ||||||
Date of first compliant Open Access: | 22 August 2022 | ||||||
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