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Book Review : The Global Foundations of Public Relations : Humanism, China, and the West, by Robert E. Brown, Burton St. John III, and Jenny Zhengye Hou (Eds.)
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Peng, Yuzhu (Altman) (2023) Book Review : The Global Foundations of Public Relations : Humanism, China, and the West, by Robert E. Brown, Burton St. John III, and Jenny Zhengye Hou (Eds.). Journalism & Mass Communication Quarterly, 100 (1). pp. 231-233. ISSN 1077-6990
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Official URL: https://doi.org/10.1177/10776990221121607
Abstract
Today, public relations (PR) research faces two major issues. Since being defined in the early 20th century, PR has been entrenched as Anglocentric terrain overwhelmingly built upon Euro-American practitioners with researchers’ intellectual intervention focusing on Western capitalist experiences (Holtzhausen & Voto, 2002). Second, while having facilitated the maturation of the subject area, James E. Grunig’s theorization of PR as organizational behavior has simultaneously led to positivism and quantitative measurement being unreflectively accepted by a large cohort of researchers until today (Sison, 2016). Such a situation reflects the need to decolonize PR. The anthology, edited by Robert E. Brown, a professor emeritus at Salem State University, Burton St. John III, Professor of Public Relations at the University of Colorado-Boulder, and Jenny Zhengye Hou, Senior Lecturer in Strategic Communication at the Queensland University of Technology, represents one of the innovative projects addressing the long-standing discipline “silo” via a humanistic lens rooted in both Western and Chinese philosophies.
Item Type: | Book Review | ||||||||
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Subjects: | B Philosophy. Psychology. Religion > B Philosophy (General) H Social Sciences > HM Sociology P Language and Literature > P Philology. Linguistics |
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Divisions: | Faculty of Social Sciences > Centre for Applied Linguistics | ||||||||
Library of Congress Subject Headings (LCSH): | Public relations -- Cross-cultural studies, Humanism-- Cross-cultural studies, Communication, International | ||||||||
Journal or Publication Title: | Journalism & Mass Communication Quarterly | ||||||||
Publisher: | Sage Publications, Inc. | ||||||||
ISSN: | 1077-6990 | ||||||||
Book Title: | The Global Foundations of Public Relations : Humanism, China and the West | ||||||||
Official Date: | March 2023 | ||||||||
Dates: |
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Volume: | 100 | ||||||||
Number: | 1 | ||||||||
Page Range: | pp. 231-233 | ||||||||
DOI: | 10.1177/10776990221121607 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Reuse Statement (publisher, data, author rights): | Posted ahead of print. Peng, Yuzhu (Altman) (2022) Review of The global foundations of public relations : humanism, China, and the West edited by Brown, R. E., St. John III, B. and Hou, J. Z. Journalism & Mass Communication Quarterly. Copyright © 2022 by Association for Education in Journalism & Mass Communication Reprinted by permission of SAGE Publications. https://doi.org/10.1177/10776990221121607 Users who receive access to an article through a repository are reminded that the article is protected by copyright and reuse is restricted to non-commercial and no derivative uses. | ||||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||||
Date of first compliant deposit: | 12 August 2022 | ||||||||
Date of first compliant Open Access: | 15 August 2022 | ||||||||
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