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What happens abroad, stays abroad? Exploring how corporate social irresponsibility in domestic and international markets influences corporate reputation
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Nardella, Giulio, Surdu, Irina and Brammer, Stephen (2023) What happens abroad, stays abroad? Exploring how corporate social irresponsibility in domestic and international markets influences corporate reputation. Journal of World Business, 58 (4). 101420. doi:10.1016/j.jwb.2022.101420 ISSN 1090-9516.
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WRAP-What-happens-abroad-stays-abroad-Exploring-how-corporate-social-irresponsibility-in-domestic-and-international-markets-influences-corporate-reputation-Surdu-2022.pdf - Published Version - Requires a PDF viewer. Available under License Creative Commons Attribution 4.0. Download (968Kb) | Preview |
Official URL: http://dx.doi.org/10.1016/j.jwb.2022.101420
Abstract
Corporate social irresponsibility (CSI) can occur in the multinational enterprise's (MNE) domestic and international markets, thereby risking corporate reputation. However, are corporate reputations differentially influenced by the location of CSI events? Drawing on the ethnocentric bias perspective, we examine how CSI affects corporate reputations according to whether CSI emerges in the MNE's home or international markets. We theorize that, when CSI occurs in an international host market, the negative relationship between CSI and corporate reputation is generally weaker. Conversely, when CSI arises within the home location, home country-located CSI has the strongest negative relationship to corporate reputation. Our findings generally reflect the core argument of the paper: home-country based CSI incidents may be more consequential to an MNE's corporate reputation compared to those CSI incidents which unfold in certain host countries. Our longitudinal analysis, comprising of 2,401 CSI events, involving 465 MNEs, confirms our theorizing. Among our principal contributions, this study adds to the growing and important literature on the dark side of international business (IB).
Item Type: | Journal Article | ||||||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor | ||||||||
Divisions: | Faculty of Social Sciences > Warwick Business School | ||||||||
Library of Congress Subject Headings (LCSH): | Social responsibility of business, Corporate image, Ethnocentrism, Behaviorism (Psychology), International business enterprises | ||||||||
Journal or Publication Title: | Journal of World Business | ||||||||
Publisher: | Elsevier | ||||||||
ISSN: | 1090-9516 | ||||||||
Official Date: | June 2023 | ||||||||
Dates: |
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Volume: | 58 | ||||||||
Number: | 4 | ||||||||
Article Number: | 101420 | ||||||||
DOI: | 10.1016/j.jwb.2022.101420 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||||
Date of first compliant deposit: | 9 January 2023 | ||||||||
Date of first compliant Open Access: | 9 January 2023 |
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