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Identity Projection Strategies for Non-Focal Actors in Digital Ecosystems
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Liu, S., Henfridsson, O. and Nandhakumar, J. (2022) Identity Projection Strategies for Non-Focal Actors in Digital Ecosystems. In: 55th Hawaii International Conference on System Sciences (HICSS 2022) . Published in: Proceedings of the 55th Hawaii International Conference on System Sciences pp. 6594-6603. ISBN 9780998133157. doi:10.24251/HICSS.2022.799
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Official URL: https://doi.org/10.24251/HICSS.2022.799
Abstract
In digital ecosystems, non-focal actors cannot survive without working on the identity of their apps. The identity expresses what the app is about to customers. However, it also projects an image of the role of the non-focal actor in the larger ecosystem. Such identity projection is relevant for managing the relationship with focal actors of the digital ecosystem. We outline and test three strategies for identity projection (identity conformity, identity differentiation, and identity refinement). Using panel data of social networking applications in the iOS appStore in China between 2014 and 2019, we investigate the influence of non-focal actors’ identity projection on their survival in digital ecosystems. Our result shows significantly increased app survival for those who actively pursue the identity projection strategies in three directions. Thus, we shed light on the role of platform identity in navigating platform competition in the digital age when participation across ecosystems becomes compulsory for every digital business.
| Item Type: | Conference Item (Paper) | ||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor T Technology > TK Electrical engineering. Electronics Nuclear engineering |
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| Divisions: | Faculty of Social Sciences > Warwick Business School Faculty of Social Sciences > Warwick Business School > Information Systems & Management |
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| Library of Congress Subject Headings (LCSH): | Digital communications -- Economic aspects, Business networks -- Computer network resources, Strategic planning, Information technology -- Management, Systems engineering | ||||
| Journal or Publication Title: | Proceedings of the 55th Hawaii International Conference on System Sciences | ||||
| Publisher: | HICSS | ||||
| ISBN: | 9780998133157 | ||||
| Official Date: | 2022 | ||||
| Dates: |
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| Page Range: | pp. 6594-6603 | ||||
| DOI: | 10.24251/HICSS.2022.799 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Open Access (Creative Commons) | ||||
| Date of first compliant deposit: | 19 July 2023 | ||||
| Date of first compliant Open Access: | 19 July 2023 | ||||
| Conference Paper Type: | Paper | ||||
| Title of Event: | 55th Hawaii International Conference on System Sciences (HICSS 2022) | ||||
| Type of Event: | Conference |
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